August 2011

Buying a pair of jeans has always been fairly simple process for me – I’ve been wearing Gap Bootleg’s for years because they look and fit right rather than through any misguided loyalty to Gap.

Not everyone is as straightforward with their style and purchase choice as me – especially women, who enjoy the whole experience of selecting and trying on potential new purchases. Can online ever replicate this experience and provide the right expertise too?

Andrew Hearn