July 2012

To mark a London atmosphere saturated with national pride and monarchism in this Olympic summer, legendary department store Selfridges have conjured several enterprises that celebrate their Big British Bang season - the most impressive of which is undoubtedly the Big Rooftop Tea and Golf party. This latest lofty installation cements the historic Selfridges roof as a social destination and revives a tradition of crazy golf last enjoyed by the public in this setting in the 1920s. It also sticks two fingers up to the squares that said golfing from a rooftop is a bad idea.

Nicole Wilson
20.20nicole wilsonbonita moulton-smithstore design

Working within an industry which is founded on perpetuating the need for constant updates and expenditure on the new season styles, it is not surprising that fashion retailers have raised their game when drumming up interest in last season’s must-have-hads.

Nicole Wilson