I cannot think of anyone who having seen the Channel 4's "Meet the Superhumans" advert, has not been stunned by its uncompromising power to get us to admire these athletes and not, God forbid, have pity for them.
Every piece I have read about these athletes makes one consistent point…"Pity is the last thing we want… we are everyday people dealing with what life throws at us".
I've just come back from a two-week holiday in Cyprus. My previously pasty complexion that hadn't seen much sun in two years has turned a golden bronzed tone, and both my mind and body are refreshed and energised.
In recent years Redchurch Street has excelled with quiet confidence to become a core of creativity in the heart of Shoreditch and synonymous with innovative retailing in London. Although considered a renowned hipster hotspot, Redchurch Street has a lot to offer the modern consumer, and a lot to teach contemporary retail about charisma. Often described as an ‘alternative’ retail experience, are these shops really reacting against a convention, or simply applying sound design and business principles that engage with their target market?