Open for business for just forty-eight hours, American brand, J. Crew have set up a blink-and-you’d-miss-it pop up in King’s Cross in anticipation of their debut London flagship store, due to open on Regent street in November. This industrial space in the Western shed was chosen to celebrate the announcement of a collaboration with Central St Martins College of Art and Design, and provides a blank canvas for J. Crew to prove its fashion mettle with a fresh audience of British consumers. Let’s hope they’re getting used to the weather.
After hearing through social media and the website that the Vogue Festival was happening in London at the end of April, I signed up straight away. The list of speakers was incredible; I opted for the talk by Anya Hindmarch, Christopher Kane, Tamara Mellon and Jonathan Ackeroyd to listen to their Q&A on ‘How to be a British Brand’.
H&M’s latest retail venture, & Other Stories opened its first UK store on Regent St in March 2013. More premium than H&M and less high end than H&M’s COS, which launched in 2007, mid-priced retailer & Other Stories encapsulates an attitude to style influenced by social media and blogging, rather than catwalk trends. Presenting dynamic edited collections online and in-store, & Other Stories “diversifies fashion collections with great attention to detail and quality at an affordable price.”