An evolution of the new Holland & Barrett concept has hit Camden town following a recent trial in Oxford Street. With pick n’ mix, protein shake, GM-free jellybean and pour-your-own oil installations, the new store seems refreshingly interactive – so we took a walk to the high street to find a healthy dose of inspiration.
We live in an age where the role of ‘mum’ is drastically changing. As a brand, it’s easy to forget that ‘mum’ isn’t a job role; it’s a relationship that makes up one part of a woman’s identity. Mums are still women whose choices, views and shopping behaviour aren’t solely based on their children; there is no doubt that their priorities have changed after having a child but they still want to feel good about themselves.