February 2015

February leaves us with the dress that broke the internet, a fall by Madonna and high five to all the winners throughout the awards season.

Were jogging into March and look forward to spring and all the dreams and fairytales it brings with it. Have a look at our predicitons and key events this month.

Priya Ghai
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Serendipity
sɛr(ə)nˈdɪpɪti (noun)
The occurrence and development of events by chance in a happy or beneficial way.

The recession has had a clear impact on the way consumers behave, not only in looking for the best price but also in the search for certainty. This has led to a boom in information, personalisation and predictive marketing, all aiming to help consumers make quick and easy decisions.

Anonymous
serendipityDiscoveryretailexplorationaggregatorpredictiveauthority