September 2016

IKEA may be famous for their meatballs, but they’ve been working on a food point of view that goes beyond what they serve to hungry shoppers (and bickering families) in store.

The new IKEA Dining Club is a part-café-part-showroom-part-classroom concept, open for two weeks from the 10th September in Shoreditch. Its battle cry is “to celebrate the joy of cooking together,” no matter your confidence or competence in the kitchen.

Nicole Wilson