May 2017

Part store, part music museum, part gig venue, the new Dr. Martens flagship is a hybrid concept sewn together with boot laces, speaker flex and safety pins.

The store at The Stables has been designed as an “experiential flagship,” with a smattering of Millennial-friendly features (including a GIF booth) and enough memorabilia to please music fans from any era.

Nicole Wilson
Dr MartenDoc MartenCamdenNew StoredesignFlagshipConceptDMsDocsstore

Earlier this month, we told you that we would be once again sponsoring the innovation trail and awards at this year’s Retail Design Expo and Retail Digital Signage Expo, both held at London’s Olympia on 8th and 9th May.

Now, as the countdown begins, we can reveal the shortlist of retail innovations that will feature on the winners’ wall, with the overall winner announced on 8th May at 1pm.

Mat Valencic