We became aware of BMW Next100 whilst waiting for a train to a client meeting at Waterloo station. The now de-rigueur virtual reality experience was framed with a shiny futuristic podium and staff eager to get an Oculus headset over our ears. We didn’t have time to get involved, as our train was due to leave, but we walked away with a make-at-home cardboard VR box and a leaflet. If we had had time, we could have been whisked back home to Camden roundhouse in a brand new BMW i3 to visit the exhibition.
Last month, US luxury retailer Michael Kors opened the doors to its largest European flagship spread over three floors on London’s Regent Street. We went to see it on a rainy Wednesday afternoon, now that the novelty fanfare has died down.
This month, lunchtime favourite Pret a Manger are inviting diners to try their range of vegan and vegetarian options at their newly opened ‘Veggie Pret’ restaurant in Soho. The pop up, which opened yesterday, will remain meat free throughout June, and is serving as a test bed for products that could be set to roll out across the chain’s UK restaurants.
Discount supermarket, Aldi is celebrating the launch of their online wine shop with a series of wine-tasting events in their very own pop up at Boxpark in London’s East End.
Its opening coincides with London Wine Week and will be welcoming visitors over the weekend, before shutting up shop on Saturday evening. A pop-up in the true sense. Here today, gone tomorrow… (or Saturday).