The Restaurant & Bar Design Awards announced the shortlist from the 2016/2017 entries and we are very proud that Arnold Hills, The Royal East and The Great Briton, all in London Stadium, home of the West Ham United FC, have been shortlisted within the ‘Restaurant or Bar in another space’ category.

The shortlist includes 265 projects across 33 categories from the world’s leading architects, interior designers, lighting designers and restaurant and bar operators.

Very excited to see Thomson unveil the new TUI Explorer! Not only does it have the biggest ever Broadway Show Lounge, it also boasts the flash, new Indigo bar, club and casino. For a sneak peak of the work we've done with them, take a look at the link:


20.20 are proud sponsors of the retail design and retail digital signage expo innovation awards this year! The awards ceremony is taking place on the 8th May at the Retail Design Expo located at the Olympia, London. It is the 2nd year we have sponsored the awards ceremony

Click on the link to find out more about the awards:

Following the public and jury vote, the London Stadium won the Stadium of the Year Award and we are proud to have been a part of the stadium transformation.

Seventh edition of the Stadium of the Year took place between 31 January and 7 March 2017 and saw the second highest turnout ever with 82,826 people from over 100 countries taking part.

Follow this link to see some of the hospitality transformations we have been working on.

20.20 have been working with leading technology retailer Maplin to change their retail proposition in Cambridge, creating a store where people can fully engage with the latest Smart Home technology.

We have transformed the 290m2 space at the city’s Beehive shopping centre, designing distinct departments to showcase the benefits of, and allow interaction with, smart technology for the home.

The brief was to position Maplin as the go-to retailer for Smart Home products, attracting and engaging with a new type of customer, whilst retaining the retailer’s loyal customer base.

20.20's Creative Director Jon Lee has been asked to mentor at Middlesex University as part of the wider Retail Design World Student Awards.

The second year interior design students have been presented with a brief from Adidas set by Sigrid Brewka-Steeves, Director of Retail Concepts at Adidas Group.

Those shortlisted will be judged by a wider panel. The collaboration is part of the wider Retail Design World Student Awards involving six colleges and briefs from Majestic Wine, Pret a Manger and Adidas.

20.20 have been working with Halfords on a new store concept that opened last November in Derby.

Brought in by Elmwood who were working on the new brand 20.20 were asked to redesign the customer experience looking at improving the service offer and WeFit strategy as well as the look and feel of the store.

Store of the Future
Churchill Downs Hospitality Design

The world famous Kentucky Derby runs once a year at Churchill Downs on the first Saturday in May. And this year, fans flocking to Louisville can look forward to a number of new hospitality spaces underneath the spires of the iconic racing venue.

Churchill Downs
Kentucky Derby
hospitality design
Fan Experience
20.20 Churchill Downs News

Come back soon for more information on this exciting project…

20.20 Studio renovations news update

Due to the ongoing renovation works taking place in our studio, we are planning some work on our servers, which means that 20.20 email will be offline between:

• 16:00 on Wednesday, 6th April and 10:00 on Thursday, 7th April
• 16:00 on Friday, 15th April and 10:00 on Monday, 18th April

Thomson Discovery, Snack Shack Restaurant

We have collaborated with our client Thomson Holidays in creating two new restaurant concepts aboard their soon to be launched Discovery liner. 

Accommodating 1,830 passengers across 915 cabins, Thomson Discovery will be the largest ship in the company’s fleet. Guests will be able to choose from eight unique dining experiences, including Snack Shack and 47˚.

Cruise Ship
restaurant design
Future Stores Conference 2016, London

This May we will be attending the 2nd annual Future Stores conference in London. The event draws inspirational speakers from a range of top retailers, sharing insights on how digital can drive in store success. For more information on this exciting confernece, and to secure a ticket with a discount through our partnership, click the link below.

retail design
Retail Future

We’ve had a pretty hectic schedule this week, with many of the UK’s largest retailers announcing their Christmas trading figures.

BBC News
BBC Breakfast
Retail Design Consultant
Mariann Wenckheim
Jim Thompson
Mariann Wenckheim - Personalisation Retail feature in Retail Focus

Mariann Wenckheim features in the latest edition of Retail Focus magazine where she outlines the importance of personalisation to the customer experience, arguing that it is much more than a passing trend. Read the full piece after the link:

Customer Experience
retail design
Retail Brand Strategy

We’re very excited to announce that we have been shortlisted in two categories, alongside our client Mothercare, at this year’s Retail Week Interiors Awards. Our latest concept is shortlisted in the Bridgeford Best Large Format Store of the Year, and Non-Food Design of the Year categories.

We worked together with Mothercare to define the concept for their new stores, which are currently opening around the UK. Click here to read more about this project.

Retail Week
Interiors Awards
store design
retail design

We’re very excited to announce that we have been shortlisted in two categories, alongside our client Mothercare, at this year’s Retail Week Interiors Awards. Our latest concept is shortlisted in the Bridgeford Best Large Format Store of the Year, and Non-Food Design of the Year categories.

We worked together with Mothercare to define the concept for their new stores, which are currently opening around the UK. Click here to read more about this project.

Retail Week
Interiors Awards
store design
retail design

With multi-channel shoppers increasingly using both digital and real-world channels in their paths to purchase, our client TUI Travel wanted a simple way to connect their in-store customers with their online content and services.

Omnichannel Retail

The 1st annual Connected Stores conference, is taking place from the 19th – 21st May, 2015 at the Millennium Mayfair Hotel in London, UK. Connected Stores is a unique peer to peer learning opportunity for Heads of Omni-channel, Customer Experience, Operations, eCommerce and Digital, who are rethinking their omni-channel strategies to drive sales in the physical store. Learn first hand from the leading retailers who have revolutionised their in-store sales and delivered seamless online to physical store shopping experience.

Omni Channel Retail Design
Omni Channel Retail Design Agency

Jim Thompson, managing director at 20.20, will be joined by Katie Greenyer, creative director of Pentland Group, at the upcoming Retail Design Expo. They will be hosting a joint session exploring retail’s role in promoting the bigger brand story.

This lively debate will look at how retail can enhance a brand’s proposition and boost engagement with its customers.

Jim and Katie will be speaking in Retail Design Theatre 1 on March 10th at 4:00pm.

20.20 took home a prestigious Design Effectiveness Award from the annual DBA ceremony in East London last night, winning silver in a competitive Interiors and Environments category.

We were honoured for the exceptional design and commercial performance of our work with TUI to create their next generation Holiday Design Store, which opened in 2013. The team were delighted to receive one of the most sought-after design prizes for delivering an innovative new retail concept and the leading leisure company’s first truly connected store.

Retail Design Expo 2015

We are excited to announce our involvement in this year’s Retail Design Expo, this entirely new event seeks to bring together leading suppliers and conference speakers from the retail industry under one roof. 

Mariann Wenckheim and Simon Liss will be speaking alongside Doug Glenwright, Head of Retail Transformation at Thomson Holidays on the first day, exploring how we worked together to reinvent the travel agent…


This week Manchester City have given us the chance to see within their newly launched City Football Academy. The new academy provides world-class training facilities for their junior and senior teams.

Follow the link below for a look around inside.

Its great to see the facility come to life!

Ascot Racecourse took home a total of four awards at last night's Racecourse Association awards ceremony, including the coveted Showcase 2014 champion.

They fought off stiff competition within the industry to win the awards for Best Racecourse, Best Event, and Best Food & Beverage with the 20.20 designed 'On 5' restaurant and bar space.

Ascot Racecourse
restaurant design
ARK Franklin Primary Academy celebrates their 1st Year.

ARK Schools primary academy ARK Franklin have celebrated their 1st anniversary by getting all their teachers and students together to show their colours and re-create their logo. We love it!

Read more on their website.

20.20 were involved in creating a unifying identity for the ARK Academy schools. We are really impressed by ARK Franklin’s creativity in showing theirs off!

ARK Schools

Our work with Thomson Holidays beat off the competition last night to be crowned digital store of the year at the BT Retail Week Technology awards. The store saw off some stiff competition on the night from Argos, House of Fraser, Marks & Spencer, and the Co-operative.

Ascot Racecourse debuted a video today giving everyone a sneak peak into their new on 5 hospitality space.

The video offers a teaser of the experience, and the amazing view, that those lucky enough to have tickets for on 5 at this year’s Royal Ascot event can look forward to. All presented by Tom Kerridge who will be serving up his famous gastro pub fare during the five-day event.

The light boxes displaying images from past events at Wembley within the new Club Wembley corridors

Anyone lucky enough to be a member of Club Wembley will notice that the walkways have become a lot more impressive recently.

Say goodbye to the Perspex frames that captured a “sepia-toned” record of the past, and say hello to eye-catching light boxes that bring Wembley memories to life.

The breakout spaces that punctuate the walkways have been lifted with bold narrative adorning the walls that motivate and inspire greatness that a special stadium such as Wembley deserves.

We love the impact that has been made.

Intelligent Life Logo

We have been featured in the May/June edition of Intelligent Life magazine, where we share the 20.20 vision for the future of the bookshop.

At a time in which online shopping offers ultimate convenience to consumers, we contributed to a piece that explores how intelligent retail design for the electronic age could attract shoppers away from their tablets, and into bricks-and-mortar stores.

Thomson Store, shortlisted for Digital Store of the Year

Our work with Thomson has been shortlisted for this year’s BT Retail Week Technology Awards in the Digital Store of the Year category.

The awards will see the countries top retailers recognised for their efforts in applying technology within retail spaces.

Marketing Week
BT Retail Week Technology Awards
Omni Channel Retail Design
Ditsch Store (Image copyright Valora Group)

We are pleased to announce that German trade publication BackMarkt recently covered 20.20’s store design for the bakery chain, Ditsch.

If you can read German, the full article is below.

Food Retail
store design
Dennis Bergkamp Statue Arsenal

Footballer and Arsenal Legend, Dennis Bergkamp was immortalised in bronze last week at the Clock End of Emirates Stadium to join tributes to fellow footballing heroes, Herbert Chapman, Tony Adams and Thierry Henry. Following a friendly tip-off from Henry that the unveiling would be an emotional moment, Bergkamp spoke fondly of his years at Arsenal, commenting that although his statue stands alone, it was the whole team that made him shine during his 11 years at the Club.

Sports & Stadia
fan engagement
Arsenal FC
Kingston Smith W1's 2013 Survey

20.20 have made it into the Top 30 UK design businesses according to Kingston Smith W1’s 2013 survey, which analyses the financial performance of leading marketing service businesses in the UK. As reported in the annual survey “Financial performance of marketing services companies”, the UK’s top 30 design agencies grew their income by 8% in their most recent set of results. The average operating profit margin showed an impressive increase from 8.7% to 11.7% as they benefitted from lower non-staff costs.

design consultancy
retail design
Design Consultancies UK
Design Consultancy London
20.20's Managing Director Jim Thompson speaks to the Design Business Association

The government has issued a press release showing the value of our industry to the British economy.

Official statistics published today reveal that the UK’s creative industries are now worth £71.4 billion per year to the UK economy.

• Growth of almost 10% in 2012, outperforming all other sectors of UK industry
• Accounted for 1.68 million jobs in 2012, 5.6 per cent of UK jobs

design industry
design news
Strauss Innovation Store, designed by retail design consultants 20.20

The  following article was published on Textilwirtschaft here and the journalist is Mattias Erlinger.

See our recent Strauss case study for this project here. 

Strauss Innovation will wieder überraschender und attraktiver werden – mit neuen Produkten, besserer Preis-Leistung und besserem Service

Paula Minowa
store design
retail design
brand strategy
brand positioning
Thompson's Bluewater store, designed by London design consultancy 20.20

Thomson’s Next Generation Store (NGS) opened today at Bluewater. The first in a nationwide roll-out of a new connected retail concept for the world’s leading leisure travel company. Set over 2,187 square feet, the newly designed store integrates the latest technology combined with great service to enhance the experience of choosing and booking a holiday.

Created in partnership with 20.20, the NGS has been designed around an innovative customer centric brand experience that delivers high-touch service supported by high-tech tools.

Karstadt's new store design unveiled

In September 2013 Karstadt celebrated the completion of their new store concept.

John Ryan of Retail Week & Drapers visited the store and interviewed Andrew Jennings, CEO of Karstadt. He dedicated his ‘Store of the Week’ to Karstadt.

See his article and photos HERE

Fashion & Department Stores
retail design
Store Launch
20.20's Managing Director Jim Thompson speaks to the Design Business Association

The Design Business Association (DBA) is delighted to announce the appointment of its new President, Jim Thompson, Managing Director of 20.20.

Last night (5th September 2013) Jim performed his first official duty as DBA President- his acceptance speech. 20.20 and the DBA all look forward to the changes he will be making.

design business association
Jim Thompson

This lovely card marks (just over) one year since we started working with the team at Kiddicare. All ten concept stores are now open for business, and they are not the only new sources of pride and joy; the teams have also welcomed three new arrivals since beginning the project, baby Dolly, baby Harrison and baby Beatrice.

For more details on the project, click here

strategic design consultancy
Emirates Lounge walkway at the Emirates Stadium, Arsenal F.C.

Emirates & Arsenal Football Club opened their first shared brand sports bar this summer. The space was the first collaboration between Club and Sponsor, and celebrates Arsenal and Emirates’ global reach.

20.20’s concept was to engage with Arsenal fans around the world and capture their journeys on match day. A global photoshoot was commissioned to help showcase fan stories in Emirates destinations - from a train journey in Mumbai to a cafe in South Africa - allowing fans in the Emirates bar on match day to understand what their fellow supporters get up to.

Emirates Stadium
hospitality design
Sports and Stadia
restaurant design
football hospitality design
The entrance to The Connell Club, at Manchester City F.C.

The Connell Club at Manchester City F.C. has been shortlisted in the Standalone Restaurant category of the Restaurant & Bar Awards 2013.

These popular awards are highly regarded, receiving entries from the world’s top architects, designers and hospitality operators. Judges consist of the most influential personalities and have included the editors of Wallpaper and Frame magazines, Karim Rashid and Alberto Alessi.

restaurant design
restaurant & bar awards
hospitality design
strategic design consultants

German brand Strauss Innovation, established in 1902, has just launched a concept store in Leipzig to showcase its new brand proposition and store experience.
CEO, Paula Minowa with her team embarked to reinvent the brand in order to make it more relevant to both new and existing customers. 20.20 have worked closely - and bilingually - with the Strauss team to help define, articulate and visualise their brand and store proposition. The outcome needed to be true to the brand’s DNA and unique to the German market.

strategic design consultants
Sanela Lazic
retail design
retail news

Last week the winners of the World Mail Awards 2013 were announced, and our friends at Austrian Post were named among the chosen few. The judges awarded Austrian Post with the retail project award for its “use of new technology and well thought through logistics to provide improved convenience and accessibility for customers, together with increased revenues and profits. They [Austrian Post & 20.20] made sure that they got customer feedback during implementation so that they got it right!”

post office
world mail awards
design post office
design consultants
Visualisation of the Thompson (TUI) store as it will look at Bluewater Shopping Centre.

20.20 has been appointed by Thomson, part of TUI UK & Ireland, to create and launch their next generation of shops. The companies are working together to harness technology to attract and engage customers in-store, reflecting both TUI’s increasingly multi-channel approach and the continued importance of their retail network.

Omni Channel Retail Design
Omni Channel Retail Design Agency
retail design
Retail Design Consultants
store design
Thompson Holidays

Soccerex’s European Forum takes place next week and is the leading football business event in Europe. Held in Manchester on 10th – 11th April, we are very proud to announce that Michael will be hosting a talk and expert panel all about the future of the match day experience; un-earthing the core ingredients behind world-class fan engagement.

20.20 are thrilled to be part of the event, and are honoured that Heath Harvey of Wembley Stadium and Andrew Parkinson of Liverpool Football Club will be taking part in our expert panel discussion.

european conference
uk design agency
strategic design
michael artis

Fortnum & Mason’s ambition was to create a destination for jewellery that celebrates both established and up-and-coming designers in a unique and authoritative way. 20.20 have created a concept that is sensitive to the Fortnum & Mason heritage and the craftsmanship of jewellery, whilst embracing the modernity and progressive attitude of an evolving department store.

design consultancy
retail design

Last year we were asked to contribute towards the Department Store Yearbook because of our work with Karstadt, Germany.

Sanela Lazic, Client Director of Fashion & Department Stores, wrote an article that discusses the rise in VIPs: Values in Personalisation.

sanela laic
department store design
retail environment
brand strategy

There is little doubt that Danny Boyle's visionary Olympic Opening Ceremony reaffirmed London's position as the creative capital of the world – and did so on an international stage.

In gratitude, 20.20 decided that the Lancashire-born director and producer deserved to be awarded his very own gold medal for outstanding creative achievement.

IGD logo

20.20’s Head of Online, Andrew Hearn is asked his opinion on gamification in IGD’s article on the subject written by Richard Wallace.

andrew hearn
loyalty scheme

20.20 are delighted to have become the strategic creative partners of Grosvenor Casinos, assisting the business in formulating the right customer proposition going forward. Grosvenor Casinos - part of Rank Group, who also own Mecca Bingo - have 35 UK-based casinos and an established online following.

grosvenor casinos
michael artis
strategic design



xmas 2012
design consultancy

EHI Retail Institute’s magazine Shops + Stores have published the work 20.20 have so far completed for Karstadt at the Düsseldorf store in Germany.

Head of Sport & Entertainment, Michael Artis, recently spoke at Sport Business NZ conference, with over 200 leaders of New Zealand sport about the importance of Fan Engagement being at the heart of commercial success. Michael accompanied other speakers, including the Chief Executive of Sport NZ, NZ Rugby Union, NZ Rugby League, Netball NZ as well as sector experts including Sports Geek and Sky Network TV.
So amongst rather illustrious speakers, 20.20 are tremendously proud to pass on the following quote from the event organiser, AC Events:

20.20 released a press release and images to journalists about the new concept store in Dusseldorf for Karstadt earlier this month (October 2012).

See link for the full story and images here

This news also made it to Design Week and Retail Gazette.  

Images of the store can be seen below;

retail store design
design agency

The site has been redesigned to appeal to fashion conscious mums and children, and the customer journey has been optimised to improve multi channel sales. The site is one of the first to provide an integrated social and ecommerce experience.

The site has been rolled out to Italy, Spain, Portugal and Holland.

Prenatal’s website is the final channel to have been updated with 20.20’s brand, following the success of the redesigned stores and catalogue.

Please see images and links!

website design
design agency

On Thursday 11th October, Karstadt’s new concept store in Dusseldorf opened, showing customers the elegant, light and spacious ‘home’ for all their new brands.

Everyone at the launch was full of praise for the new store and 20.20 are incredibly proud of what has been created, implemented and so well received.

karstadt store

Situated in a former bank vault in the heart of The City, a small and exclusive group of guests attended the 20.20 Gamification Dinner. Co-hosted by Badgeville, the evening was full of stimulating conversation, networking and enlightenment into how gamification can engage customers, affect their behaviour and drive both sales and loyalty.

The evening was a great success with some really positive feedback:

On the 26th September 2012 baby specialist Kiddicare opened the first of ten new superstores in Nottingham’s Castle Marina Retail Park, marking the first time a pure-play has made the radical transition from e-commerce to cross-channel model. .

20.20 worked closely with Kiddicare’s brand director and creative team to create a store experience that uses retail theatre to bring to life the adventure and joy of having a baby

store design
design agency

In preparation for the 2012/ 13 football season when Manchester City were eager to again win the Premier League, they decided to put some focus onto the long standing members of the club.

The two spaces 20.20 were asked to work on are the newly named Connell Club, which replaces the fine dining Boardroom offer and The Mancunian. This was an existing space that was completely refurbished as well.

Manchester City football club
hospitality design
design consultants

The International

Located in the main stand, The International has been designed by 20.20 to represent the global impact of Liverpool FC’s legends, and to celebrate their international players and achievements. This new space honours the players responsible for flying the Liverpool flag abroad, who in turn have helped Liverpool FC and their fan base reach the far corners of the world.

liverpool football club
liverpool FC
bill shankly
bob paisley

20.20 have been working with Liverpool FC for the majority of the year on creating some amazing spaces at Anfield. These are ‘The International’, ‘Shanks’ and ‘The Paisley’.

All will be revealed when we tell the story of the designs and talk to press about what we have been up to.

However- the family of Bill Shankly opened the ‘Shanks’ last night, and said these fabulous words:

Retail World Conference July 2012

Bernard Dooling, Founding Partner at 20.20 Limited, is one of the International Keynote Speakers at the up-coming 'Retail World Conference’ in Melbourne, Australia.

The event takes place from 23rd- 25th July 2012, and the topic for the 3 day event is "Towards Omni-Channel Retailing",

He will be joined by the CEO of David Jones, Paul Zahra, Operation Director of Coles stores Stuart Machin and the Managing Director of Spa, Lou Jardin. Sponsors for the event include Commonwealth Bank, Pay Pal and VISA.

retail world conference
Bernard Dooling

Mariann Wenckheim, spoke at the 20.20 Summer in the City event about what life would be like in 2020.

What do you think it will be like?

The PowerPoint presentation she gave has had her narrative included so if you would like to be transported into 2020, sit back and watch this video.

Above, for 20.20, working with Liberty on the new Beauty Hall was as much of a theatre production as it was a retail design.

Sanela Lazic, wrote the following article for Retail Focus, June 2012 issue.

In the same way that fashion shows are about capturing the audience, department stores are about engaging your guests. In a sophisticated marketplace there is no longer any room for the obvious. This is the time to be bold and beautiful, says Sanela Lazic, client director for fashion at 20.20.

sanela lazi

International Advertising Association hosted a conference on the 24th April 2012 in Vienna, Mariann Wenckheim, Partner of 20.20 spoke at the event;

Mariann Wenckheim
International Advertising Association
Topps Tiles Prepare Fix Finish Milton Keynes

Topps Tiles - the UK’s Biggest Tile and Wood Flooring specialist - unveiled their new concept ‘lab’ store in Milton Keynes on Saturday 16th June. The store has been designed by strategic design consultants 20.20 following their appointment by Topps Tiles in 2011.

Topps Tiles
Jim Thompson
Differentiate Or Die

On Wednesday 13th June, The Egremont Group in conjunction with Barracuda Executive Search Consultants hosted an event themed: "Differentiate or Die – Why it is essential to have a unique and compelling customer proposition."

Our Founding Partner, Bernard Dooling was asked to present to an audience of industry leaders his thoughts and beliefs on this compelling subject. He was joined by Paul Loft, Managing Director of Homebase and David Williams from Duke Street Capital.

Differentiate Or Die
Customer Proposition
Bernard Dooling
The Egremont Group
Barracuda Executive Search
Duke Street Capital

Yesterday 20.20 opened its doors and hosted an evening of insight and entertainment at our recently refurbished studio in Camden. It was an opportunity for us to thank our wonderful clients and celebrate an exciting ‘Summer in the City’ ahead.

London Food Board
Manchester City
Rosie Boycott
Capital Growth

20.20 are delighted to announce that we have been appointed by DFS to improve and challenge the ‘furniture buying’ retail experience starting with designing their first high street store for Tottenham Court Road in London which opened at the weekend.

The Doncaster based furniture retailer has recently launched new advertising which marks a shift from the traditional marketing approach associated with DFS. Instead, it moves the brand towards a more emotional platform; the importance of understanding what finding the perfect sofa means for customers, and how it makes people feel.

20.20 are delighted to announce that we have been appointed by Premier League champions Manchester City to radically improve two of their prime hospitality suites.

Following their dramatic victory over QPR on the closing weekend of the Premier League to clinch the title, work began at the Etihad stadium to ensure that what is being achieved on the pitch is being matched by the hospitality offer in terms of being world class but also truly representative of the character and rich history of the club.

Manchester City
Premier League
The Mancunian
The Connell Club

It was celebrations all round last night as Liberty and 20.20 scooped the Marketing Week Engage Award in the category of design for the refurbished Beauty Hall that opened last Summer.

The category awards projects that have grown the business, increased engagement or added value for the customer through design based innovations. Competition was tough with the shortlist including global brands such as British Airways and Toni & Guy, making the win that much more resounding.

Marketing Week
Engage Awards
Liberty Beauty Hall

Long term friends of 20.20, Arsenal FC played their final home game of the season at the weekend and manager Arsène Wenger spoke to the official matchday programme about the ongoing improvements of the Emirates stadium known as Arsenalisation.

“As a home for Arsenal Football Club, this stadium is getting better and better” said the long-serving manager.

Arsene Wenger

20.20 are delighted to have been shortlisted for a Marketing Week Engage Award in the ‘Design’ category for our latest work with Liberty on their new Beauty Hall.

The category encouraged entries from agencies who have benefited a brand by growing their business, increasing customer engagement or by adding value for the customer through some clever design-based innovation or initiative.

Marketing Week Awards
Liberty Beauty Hall

The Garfunkel’s Coffee House website that 20.20 designed has gone live today. The site accompanies the first coffee shop offering from Garfunkel’s that opened in Edinburgh just before Christmas.

20.20 worked on the brand identity and communications for both the virtual and physical site for this new coffee concept. Having already developed a new identity and communications suite for the Garfunkel’s restaurant brand, we were then asked to turn our attentions to the Coffee House after a clear opportunity for a format like this was identified in Edinburgh.

Coffee House

The success of etailer Amazon is well documented and according to the latest set of figures published for the online giant, it looks set to continue. The latest edition of Retail Week looks at Amazon’s ‘relentless expansion’ and explores how fellow online and offline retailers can best compete.


Retail Week’s Stores Editor John Ryan decided to put Tesco under the spotlight in the latest edition of the magazine and invited 20.20 Managing Director, Jim Thompson along for his expert opinion.

Much is documented about the Tesco Extra and Tesco Metro/ Express formats but the midsize ‘Superstores’ that actually make up more of their estate than the edge of town super huge ‘Extra’ stores seem to escape the radar.

Retail Week
John Ryan

After the successful launch of LOVE Life last summer, Waitrose have rolled out the second phase of the range that 20.20 defined the customer proposition and brand strategy for. LOVE Life You Count hits the shelves this week and offers customers lower fat versions and calorie controlled portions of their favourite breakfast, lunches, dinners and snacks. With colourful and clearly marked calorie counts on the front of the pack, it enables the customer to watch their weight and diet in an easy, accessible and tasty manner and offers another perspective on healthy eating.

20.20 Partner Mariann Wenckheim has been invited to speak at The 2nd European Home Improvement Forum taking place on 31 May – 1 June at Disney’s Newport Bay Club Convention Center, Paris. The event, hosted by EDRA and fediyma (the European Federation of DIY Manufacturers) will present an unmissable opportunity for representatives of the leading DIY companies to discuss the developments which are already changing and shaping the markets.


Thank you so much to everyone who took part in our Christmas Charity Poll. We are delighted to announce that with nearly half the votes, The Retail Trust came top of the poll, but of course everyone is a winner as all four charities will receive a donation proportionate to the amount of votes they received.

The breakdown of votes was as follows:

The first Garfunkel's restaurant incorporating the new identity and communications developed by 20.20 has opened in Ludgate Hill, London today.

This is a completely new site that portrays the new look and feel that 20.20 have worked on for the restaurant chain to help revitalise the brand.

Ludgate Hill
Henry statue

Arsenal Legend Thierry Henry was unable to hold back the tears when the bronze statue immortalising him forever was unveiled at Emirates Stadium on Friday. Having set the brief and art directed the production of this and two other statues of fellow Club heroes Herbert Chapman and Tony Adams, 20.20 were invited to a special ceremony where all three sculptures were seen for the first time by expectant fans and the world’s press.

Arsenal Statues
Thierry Henry
Arsenal statues

Arsenal Football Club has today honoured a trio of Club legends by unveiling three statues outside Emirates Stadium, 20.20 worked with the Club to set the creative brief and art direct the production of the statues.

Innovative 1930s manager Herbert Chapman; defensive stalwart Tony Adams and goal scoring hero Thierry Henry have all been commemorated by the bronze statues, which were today unveiled at Emirates Stadium by Arsenal Chairman, Peter Hill-Wood.

Thierry Henry
Tony Adams
herbet Chapman

Earlier this month, 20.20 Client Director for Sport & Entertainment Michael Artis was invited to speak to students and perspective employers about the advantages of graduating from Bournemouth University – a university that has taken the lead in vocational education in the UK.

Bournemouth University

Mariann Wenckheim, partner and director at 20.20, delivered a keynote speech at the yearly retail conference of EFMI Business School in Nunspeet, Netherlands last week.

EFMI is a Dutch business school that focuses its research and executive programs entirely on management issues in the food industry and is affiliated with the University of Groningen.

20.20 were delighted to be able to celebrate our latest work in the fashion and department store sector with a selection of our clients on Friday morning at a breakfast we hosted in the revamped beauty hall of the eclectic London shopping emporium, Liberty.

The shortlist for next year’s Retail Week Awards were announced today and 20.20 were thrilled to see Hobbycraft shortlisted in the category of Store Design of the Year for the flagship store we worked on in, Nugent Shopping Park, Orpington.

Last night the WM Club at Emirates Stadium played host to the final leg of the Design Bites tour run in conjunction with the Royal Institute of British Architects (RIBA) and the Restaurant and Bar Design Awards.

The aim of the tour was to link eating and drinking with cutting edge design and the venues were chosen from those shortlisted for a Restaurant and Bar Design Award earlier this year. 20.20 were of course honoured to be asked to represent the WM Club alongside Arsenal Football Club.

The first stand alone Spudulike restaurant based on the new brand guidelines produced by 20.20, has opened this week in Ilford. This follows the first outlet to use the new brand proposition opening in Westfield Stratford, last month.

The new restaurant can be found in The Exchange shopping centre and incorporates the guidelines and new vision, mission and values we defined for the brand to help them appeal to a broader range of customers.

The roll-out of the new format is set to continue across the UK so look out for a Spudulike near you!

Today marks an extremely exciting day for all in retail as the long awaited Westfield Stratford City opens in London. 20.20 are particularly thrilled as two of the new format stores being unveiled are the fruits of our hard, but enjoyable, labour.

20.20 are thrilled to have been shortlisted for not one but two Retail Interior Awards for our latest work with Liberty on their new Beauty Hall.

We are particularly proud of this achievement considering the new look department only opened for trading last month. The Awards, now in their 14th year are part of Retail Week and recognise the best UK retail interiors and shopfitting. They showcase the tremendous efforts and achievements of retail designers who consistently strive for excellence.

Club Level has done the double this week and bagged its second award in as many days.

After winning the AIS award on Tuesday, there was further cause for celebration when late last night, in the splendid setting of the Camp Nou in Barcelona, Club Level won ‘Project of the Year’ at the Stadium Business Awards.

The glittering awards ceremony took place during the Stadium Business Summit in front of an audience of more than 220 senior sports industry professionals from around the globe.

Club Level
Stadium Business Awards
Arsenal FC

Waitrose are launching LOVE life - a new range of delicious and nutritionally balanced foods - in stores nationwide from June 30th. 20.20 worked closely with the Waitrose team to develop the customer proposition, brand strategy and design direction for the new range.

Waitrose LOVE life

20.20 are extremely pleased to have received the Association of Interior Specialist (AIS) award for our work with Arsenal and Portview on the interior fit out of Club Level at Arsenal.

The project was up against tough competition from The Walbrook Building in London but was announced as the winner at a prestigious ceremony at the Dorchester Hotel earlier today.

The AIS Awards recognise and promote high levels of craftsmanship and thus is held in particularly high regard.

Silverstone launched their brand new pit, paddock and conference building, The Wing on Tuesday 17th May to a list of VIP guests that read like the who’s who of British Motosports. The impressive building was opened by his HRH the Duke of Kent and 20.20 are delighted to have worked on the way finding for the new building.

Silverstone Wayfinding

Working closely with 20.20 to develop and define the brand, the guidelines, tone of voice and its visual language, the lingerie and sex-toy retailer Ann Summers have this week gone public about their plans to unveil their new-look brand later this year. 20.20 helped to develop the very bold premise of “We sell orgasms” - a statement of undeniable intent which will now be put in front of the Ann Summers customer as a guarantee to help: “unleash your sexual confidence”.

Ann Summers
Beauty Hall visual

Eclectic department store Liberty will double the size of its beauty offer this year with the help of their friends at 20.20.

We previously worked with Liberty when we designed the former beauty hall on Regent Street and thus have a a deep understanding of the brand and exactly what Liberty stand for so were delighted to be asked once again to design this new beauty emporium, which is set to open in June 2011.

Beauty of Liberty
Pets at Home work wins DBA

20.20 attended the DBA Design Effectiveness Awards last night and were delighted to receive the Silver Award in the category of Retail Interiors, for our work with Pets at Home on their New Malden store in Surrey
The Design Effectiveness Awards recognise, reward and promote the integral role effective design plays in the creation of business growth. The role we have played in helping the New Malden flagship store increase revenue is undeniable with key figures post the redesign including:

pets at home
Miranda Nagalingam

20|20 have designed a mobile app for popular restaurant chain Frankie & Benny’s which is available to download free from iTunes.

Initially the app will have three core functionalities: a restaurant locater, menu information and offers and promotions but the plan is to develop it even further in the coming months by introducing more brand interaction through elements like recipes and games.

Miranda Nagalingam