20.20 design new Maplin store
20.20 have been working with leading technology retailer Maplin to change their retail proposition in Cambridge, creating a store where people can fully engage with the latest Smart Home technology.
We have transformed the 290m2 space at the city’s Beehive shopping centre, designing distinct departments to showcase the benefits of, and allow interaction with, smart technology for the home.
The brief was to position Maplin as the go-to retailer for Smart Home products, attracting and engaging with a new type of customer, whilst retaining the retailer’s loyal customer base.
The new store concept has been a fantastic success, with trading significantly outperforming the rest of the chain, and Smart Home sales increases of over 130%.