20.20 develop App for Frankie & Benny's

20|20 have designed a mobile app for popular restaurant chain Frankie & Benny’s which is available to download free from iTunes.

Initially the app will have three core functionalities: a restaurant locater, menu information and offers and promotions but the plan is to develop it even further in the coming months by introducing more brand interaction through elements like recipes and games.

The brand values and look and feel of the app will be in keeping with existing Frankie & Benny platforms but the second phase of the app in particular will inject even more fun into the brand.

The introduction of the app comes after research carried out on the Frankie & Benny’s Facebook and Twitter accounts showed that customers want to interact with the brand on mobile platforms as well as in social communities. An Android version of the app will also be available very soon.

Andrew Hearn, Head of Online at 20|20 said: “We are delighted to be given the opportunity to develop this app for such a well loved brand like Frankie & Benny’s. Our collaborative working relationship with The Restaurant Group has made this a really enjoyable process.” Visit the iTunes store now to download the app

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Posted on Monday January 10 2011 | Comments (0)