January 2012

After the successful launch of LOVE Life last summer, Waitrose have rolled out the second phase of the range that 20.20 defined the customer proposition and brand strategy for. LOVE Life You Count hits the shelves this week and offers customers lower fat versions and calorie controlled portions of their favourite breakfast, lunches, dinners and snacks. With colourful and clearly marked calorie counts on the front of the pack, it enables the customer to watch their weight and diet in an easy, accessible and tasty manner and offers another perspective on healthy eating.

20.20 Partner Mariann Wenckheim has been invited to speak at The 2nd European Home Improvement Forum taking place on 31 May – 1 June at Disney’s Newport Bay Club Convention Center, Paris. The event, hosted by EDRA and fediyma (the European Federation of DIY Manufacturers) will present an unmissable opportunity for representatives of the leading DIY companies to discuss the developments which are already changing and shaping the markets.


Thank you so much to everyone who took part in our Christmas Charity Poll. We are delighted to announce that with nearly half the votes, The Retail Trust came top of the poll, but of course everyone is a winner as all four charities will receive a donation proportionate to the amount of votes they received.

The breakdown of votes was as follows: