Emirates Lounge, Emirates Stadium
Emirates & Arsenal Football Club opened their first shared brand sports bar this summer. The space was the first collaboration between Club and Sponsor, and celebrates Arsenal and Emirates’ global reach.
20.20’s concept was to engage with Arsenal fans around the world and capture their journeys on match day. A global photoshoot was commissioned to help showcase fan stories in Emirates destinations - from a train journey in Mumbai to a cafe in South Africa - allowing fans in the Emirates bar on match day to understand what their fellow supporters get up to.
The Emirates Lounge opened just before the 2013-2014 football season.
Photographs by Guy Archard.