We are excited to announce our involvement in this year’s Retail Design Expo, this entirely new event seeks to bring together leading suppliers and conference speakers from the retail industry under one roof.
Mariann Wenckheim and Simon Liss will be speaking alongside Doug Glenwright, Head of Retail Transformation at Thomson Holidays on the first day, exploring how we worked together to reinvent the travel agent…
German brand Strauss Innovation, established in 1902, has just launched a concept store in Leipzig to showcase its new brand proposition and store experience.
CEO, Paula Minowa with her team embarked to reinvent the brand in order to make it more relevant to both new and existing customers. 20.20 have worked closely - and bilingually - with the Strauss team to help define, articulate and visualise their brand and store proposition. The outcome needed to be true to the brand’s DNA and unique to the German market.
Fortnum & Mason’s ambition was to create a destination for jewellery that celebrates both established and up-and-coming designers in a unique and authoritative way. 20.20 have created a concept that is sensitive to the Fortnum & Mason heritage and the craftsmanship of jewellery, whilst embracing the modernity and progressive attitude of an evolving department store.
Situated in a former bank vault in the heart of The City, a small and exclusive group of guests attended the 20.20 Gamification Dinner. Co-hosted by Badgeville, the evening was full of stimulating conversation, networking and enlightenment into how gamification can engage customers, affect their behaviour and drive both sales and loyalty.
The evening was a great success with some really positive feedback:
Above, for 20.20, working with Liberty on the new Beauty Hall was as much of a theatre production as it was a retail design.
Sanela Lazic, wrote the following article for Retail Focus, June 2012 issue.
In the same way that fashion shows are about capturing the audience, department stores are about engaging your guests. In a sophisticated marketplace there is no longer any room for the obvious. This is the time to be bold and beautiful, says Sanela Lazic, client director for fashion at 20.20.
On Wednesday 13th June, The Egremont Group in conjunction with Barracuda Executive Search Consultants hosted an event themed: "Differentiate or Die – Why it is essential to have a unique and compelling customer proposition."
Our Founding Partner, Bernard Dooling was asked to present to an audience of industry leaders his thoughts and beliefs on this compelling subject. He was joined by Paul Loft, Managing Director of Homebase and David Williams from Duke Street Capital.
It was celebrations all round last night as Liberty and 20.20 scooped the Marketing Week Engage Award in the category of design for the refurbished Beauty Hall that opened last Summer.
The category awards projects that have grown the business, increased engagement or added value for the customer through design based innovations. Competition was tough with the shortlist including global brands such as British Airways and Toni & Guy, making the win that much more resounding.
20.20 are delighted to have been shortlisted for a Marketing Week Engage Award in the ‘Design’ category for our latest work with Liberty on their new Beauty Hall.
The category encouraged entries from agencies who have benefited a brand by growing their business, increasing customer engagement or by adding value for the customer through some clever design-based innovation or initiative.
The success of etailer Amazon is well documented and according to the latest set of figures published for the online giant, it looks set to continue. The latest edition of Retail Week looks at Amazon’s ‘relentless expansion’ and explores how fellow online and offline retailers can best compete.
20.20 were delighted to be able to celebrate our latest work in the fashion and department store sector with a selection of our clients on Friday morning at a breakfast we hosted in the revamped beauty hall of the eclectic London shopping emporium, Liberty.
20.20 are thrilled to have been shortlisted for not one but two Retail Interior Awards for our latest work with Liberty on their new Beauty Hall.
We are particularly proud of this achievement considering the new look department only opened for trading last month. The Awards, now in their 14th year are part of Retail Week and recognise the best UK retail interiors and shopfitting. They showcase the tremendous efforts and achievements of retail designers who consistently strive for excellence.
Working closely with 20.20 to develop and define the brand, the guidelines, tone of voice and its visual language, the lingerie and sex-toy retailer Ann Summers have this week gone public about their plans to unveil their new-look brand later this year. 20.20 helped to develop the very bold premise of “We sell orgasms” - a statement of undeniable intent which will now be put in front of the Ann Summers customer as a guarantee to help: “unleash your sexual confidence”.
Eclectic department store Liberty will double the size of its beauty offer this year with the help of their friends at 20.20.
We previously worked with Liberty when we designed the former beauty hall on Regent Street and thus have a a deep understanding of the brand and exactly what Liberty stand for so were delighted to be asked once again to design this new beauty emporium, which is set to open in June 2011.