Find your way at new Silverstone Wing
Silverstone launched their brand new pit, paddock and conference building, The Wing on Tuesday 17th May to a list of VIP guests that read like the who’s who of British Motosports. The impressive building was opened by his HRH the Duke of Kent and 20.20 are delighted to have worked on the way finding for the new building.
Silverstone’s brief to 20.20 was very simple, to help people find their way round the huge new space. The Wing, which is 390 m long and stretches the length of the main straight on the track, is the size of an airport terminal so is naturally quite hard to navigate. We have therefore designed and implemented signage and graphics to support an unlimited amount of customer journeys on any given day. The look and feel of the signage take their visual cues from the external shape of The Wing and the dynamic graphics are colour coded for each of the four halls.
The Wing includes a conference facility, a business centre and 100-seat auditorium making it multi-functional and able to accommodate, conferences, products launches, exhibitions and experiential events. The various uses of the building on a race day and non-race day had to be carefully considered when implementing the way finding.
VIP guests on the day included Sir Frank Williams, Sir Stirling Moss, Nigel Mansell OBE and Chairman of the British Racing Drivers’ Club, Damon Hill OBE.
Hill commented “This is a fantastic building with lots of different uses which is great for British Motorsport.”
Justin Elias, Director of Marketing for Silverstone said: “The Silverstone Wing is an iconic landmark building that offers world class facilities for both motorsport and non motorsport related events, such as conferences, banquets and exhibitions. We have paid great attention to the interior of the building and with such a large area it is critical that guests and delegates are able to navigate their way around easily. We are delighted with the work we have done with 20.20 on internal graphics and signage to ensure a clear and logical customer flow throughout the building whilst respecting the integrity of the Silverstone brand and the modernity of the environment.”
Jim Thompson, Managing Director of 20.20 said: “We are thoroughly enjoying the experience of working with Silverstone. We set out to create a really exciting journey for the visitor, using large scale graphics to create a dynamic environment that is easy to navigate and leads the visitor on a journey of discovery.”