Grosvenor Casinos appoint 20.20

20.20 are delighted to have become the strategic creative partners of Grosvenor Casinos, assisting the business in formulating the right customer proposition going forward. Grosvenor Casinos - part of Rank Group, who also own Mecca Bingo - have 35 UK-based casinos and an established online following.

Grosvenor Casinos are focused on ensuring greater commercial success and aligning the customer experience online and in-venue. Sarah Haythornthwaite, Marketing Director at Grosvenor Casinos, is looking for this new partnership to make their significant market offer even more 'customer relevant' across all platforms and channels.

Determining a proposition strategy based on deep customer insight, 20.20 will establish Grosvenor Casinos as a dynamic and credible destination for customers that is adapted to their needs on both a social and gaming level. This will improve customer engagement and ensure true brand preference.

In an increasingly multi-channel world, Grosvenor Casinos and 20.20 will be getting under the skin of customer behaviour and motivations for playing both in-club and online. 20.20 will apply their rich qualitative approach complimented by the analytical skill of MC&C, who will support the findings with a robust data study from Grosvenor Casinos and national data.

Michael Artis, Head of Sports and Entertainment, said: "I am so thrilled to be working with Sarah and the team at Grosvenor Casinos. The casino market is surrounded in myth and rumour, and is misunderstood by most adults in the UK. It is great that Grosvenor Casinos does not want to rest on the many successes it has already achieved and, together, we can make casinos something a lot more relevant to a wider audience. It all starts with the customer, and that's who our strategy team are with right now!"

20.20 have worked with Rank Group since 2005 and are proud to be extending the partnership into Grosvenor Casinos. With this project centered on customer-insight and the need for operational understanding, 20.20 look forward to re-defining what a UK casino experience really should be.

Zara Weller
Posted on Friday February 22 2013 | Comments (0)