Michael Artis voted No.1 speaker
Head of Sport & Entertainment, Michael Artis, recently spoke at Sport Business NZ conference, with over 200 leaders of New Zealand sport about the importance of Fan Engagement being at the heart of commercial success. Michael accompanied other speakers, including the Chief Executive of Sport NZ, NZ Rugby Union, NZ Rugby League, Netball NZ as well as sector experts including Sports Geek and Sky Network TV.
So amongst rather illustrious speakers, 20.20 are tremendously proud to pass on the following quote from the event organiser, AC Events:
“I’m pleased to advise that Michael rated as our Number 1 speaker for Sport Business NZ 2012. His presentation was fantastic and engagement with the audience throughout the conference only added to the quality of the event.”
Michael shared insights gained from working within the sports and entertainment sector, helping create world-leading fan experiences at the likes of Liverpool FC, Arsenal and Manchester City.
On being named as lead speaker, Michael said ” I’m a little stunned to be honest! It was re-assuring to witness that sport all across the world have a similar base of challenges. Although everyone’s response needs to be unique as the club or team itself, it was great to hear that our fan-based experience philosophy of Access, Exclusivity and Belonging gained such resonance ”
Please see a clip from his talk below, he describes the importance of understanding fans:
Well Done Michael!