Explore Retail

Very excited to see Thomson unveil the new TUI Explorer! Not only does it have the biggest ever Broadway Show Lounge, it also boasts the flash, new Indigo bar, club and casino. For a sneak peak of the work we've done with them, take a look at the link:



20.20 are proud sponsors of the retail design and retail digital signage expo innovation awards this year! The awards ceremony is taking place on the 8th May at the Retail Design Expo located at the Olympia, London. It is the 2nd year we have sponsored the awards ceremony

Click on the link to find out more about the awards: http://www.retaildesignexpo.com/features/innovation-trail-awards

We’re very excited to announce that we have been shortlisted in two categories, alongside our client Mothercare, at this year’s Retail Week Interiors Awards. Our latest concept is shortlisted in the Bridgeford Best Large Format Store of the Year, and Non-Food Design of the Year categories.

We worked together with Mothercare to define the concept for their new stores, which are currently opening around the UK. Click here to read more about this project.

Retail Week
Interiors Awards
store design
retail design

We’re very excited to announce that we have been shortlisted in two categories, alongside our client Mothercare, at this year’s Retail Week Interiors Awards. Our latest concept is shortlisted in the Bridgeford Best Large Format Store of the Year, and Non-Food Design of the Year categories.

We worked together with Mothercare to define the concept for their new stores, which are currently opening around the UK. Click here to read more about this project.

Retail Week
Interiors Awards
store design
retail design

With multi-channel shoppers increasingly using both digital and real-world channels in their paths to purchase, our client TUI Travel wanted a simple way to connect their in-store customers with their online content and services.

Omnichannel Retail

Jim Thompson, managing director at 20.20, will be joined by Katie Greenyer, creative director of Pentland Group, at the upcoming Retail Design Expo. They will be hosting a joint session exploring retail’s role in promoting the bigger brand story.

This lively debate will look at how retail can enhance a brand’s proposition and boost engagement with its customers.

Jim and Katie will be speaking in Retail Design Theatre 1 on March 10th at 4:00pm.

20.20 took home a prestigious Design Effectiveness Award from the annual DBA ceremony in East London last night, winning silver in a competitive Interiors and Environments category.

We were honoured for the exceptional design and commercial performance of our work with TUI to create their next generation Holiday Design Store, which opened in 2013. The team were delighted to receive one of the most sought-after design prizes for delivering an innovative new retail concept and the leading leisure company’s first truly connected store.

Retail Design Expo 2015

We are excited to announce our involvement in this year’s Retail Design Expo, this entirely new event seeks to bring together leading suppliers and conference speakers from the retail industry under one roof. 

Mariann Wenckheim and Simon Liss will be speaking alongside Doug Glenwright, Head of Retail Transformation at Thomson Holidays on the first day, exploring how we worked together to reinvent the travel agent…


Ditsch Store (Image copyright Valora Group)

We are pleased to announce that German trade publication BackMarkt recently covered 20.20’s store design for the bakery chain, Ditsch.

If you can read German, the full article is below.

Food Retail
store design
20.20's Managing Director Jim Thompson speaks to the Design Business Association

The government has issued a press release showing the value of our industry to the British economy.

Official statistics published today reveal that the UK’s creative industries are now worth £71.4 billion per year to the UK economy.

• Growth of almost 10% in 2012, outperforming all other sectors of UK industry
• Accounted for 1.68 million jobs in 2012, 5.6 per cent of UK jobs

design industry
design news
Thompson's Bluewater store, designed by London design consultancy 20.20

Thomson’s Next Generation Store (NGS) opened today at Bluewater. The first in a nationwide roll-out of a new connected retail concept for the world’s leading leisure travel company. Set over 2,187 square feet, the newly designed store integrates the latest technology combined with great service to enhance the experience of choosing and booking a holiday.

Created in partnership with 20.20, the NGS has been designed around an innovative customer centric brand experience that delivers high-touch service supported by high-tech tools.

20.20's Managing Director Jim Thompson speaks to the Design Business Association

The Design Business Association (DBA) is delighted to announce the appointment of its new President, Jim Thompson, Managing Director of 20.20.

Last night (5th September 2013) Jim performed his first official duty as DBA President- his acceptance speech. 20.20 and the DBA all look forward to the changes he will be making.

design business association
Jim Thompson

This lovely card marks (just over) one year since we started working with the team at Kiddicare. All ten concept stores are now open for business, and they are not the only new sources of pride and joy; the teams have also welcomed three new arrivals since beginning the project, baby Dolly, baby Harrison and baby Beatrice.

For more details on the project, click here

strategic design consultancy

Last week the winners of the World Mail Awards 2013 were announced, and our friends at Austrian Post were named among the chosen few. The judges awarded Austrian Post with the retail project award for its “use of new technology and well thought through logistics to provide improved convenience and accessibility for customers, together with increased revenues and profits. They [Austrian Post & 20.20] made sure that they got customer feedback during implementation so that they got it right!”

post office
world mail awards
design post office
design consultants
Visualisation of the Thompson (TUI) store as it will look at Bluewater Shopping Centre.

20.20 has been appointed by Thomson, part of TUI UK & Ireland, to create and launch their next generation of shops. The companies are working together to harness technology to attract and engage customers in-store, reflecting both TUI’s increasingly multi-channel approach and the continued importance of their retail network.

Omni Channel Retail Design
Omni Channel Retail Design Agency
retail design
Retail Design Consultants
store design
Thompson Holidays

There is little doubt that Danny Boyle's visionary Olympic Opening Ceremony reaffirmed London's position as the creative capital of the world – and did so on an international stage.

In gratitude, 20.20 decided that the Lancashire-born director and producer deserved to be awarded his very own gold medal for outstanding creative achievement.

The site has been redesigned to appeal to fashion conscious mums and children, and the customer journey has been optimised to improve multi channel sales. The site is one of the first to provide an integrated social and ecommerce experience.

The site has been rolled out to Italy, Spain, Portugal and Holland.

Prenatal’s website is the final channel to have been updated with 20.20’s brand, following the success of the redesigned stores and catalogue.

Please see images and links!

website design
design agency

Situated in a former bank vault in the heart of The City, a small and exclusive group of guests attended the 20.20 Gamification Dinner. Co-hosted by Badgeville, the evening was full of stimulating conversation, networking and enlightenment into how gamification can engage customers, affect their behaviour and drive both sales and loyalty.

The evening was a great success with some really positive feedback:

On the 26th September 2012 baby specialist Kiddicare opened the first of ten new superstores in Nottingham’s Castle Marina Retail Park, marking the first time a pure-play has made the radical transition from e-commerce to cross-channel model. .

20.20 worked closely with Kiddicare’s brand director and creative team to create a store experience that uses retail theatre to bring to life the adventure and joy of having a baby

store design
design agency

International Advertising Association hosted a conference on the 24th April 2012 in Vienna, Mariann Wenckheim, Partner of 20.20 spoke at the event;

Mariann Wenckheim
International Advertising Association
Topps Tiles Prepare Fix Finish Milton Keynes

Topps Tiles - the UK’s Biggest Tile and Wood Flooring specialist - unveiled their new concept ‘lab’ store in Milton Keynes on Saturday 16th June. The store has been designed by strategic design consultants 20.20 following their appointment by Topps Tiles in 2011.

Topps Tiles
Jim Thompson
Differentiate Or Die

On Wednesday 13th June, The Egremont Group in conjunction with Barracuda Executive Search Consultants hosted an event themed: "Differentiate or Die – Why it is essential to have a unique and compelling customer proposition."

Our Founding Partner, Bernard Dooling was asked to present to an audience of industry leaders his thoughts and beliefs on this compelling subject. He was joined by Paul Loft, Managing Director of Homebase and David Williams from Duke Street Capital.

Differentiate Or Die
Customer Proposition
Bernard Dooling
The Egremont Group
Barracuda Executive Search
Duke Street Capital

20.20 are delighted to announce that we have been appointed by DFS to improve and challenge the ‘furniture buying’ retail experience starting with designing their first high street store for Tottenham Court Road in London which opened at the weekend.

The Doncaster based furniture retailer has recently launched new advertising which marks a shift from the traditional marketing approach associated with DFS. Instead, it moves the brand towards a more emotional platform; the importance of understanding what finding the perfect sofa means for customers, and how it makes people feel.

Retail Week’s Stores Editor John Ryan decided to put Tesco under the spotlight in the latest edition of the magazine and invited 20.20 Managing Director, Jim Thompson along for his expert opinion.

Much is documented about the Tesco Extra and Tesco Metro/ Express formats but the midsize ‘Superstores’ that actually make up more of their estate than the edge of town super huge ‘Extra’ stores seem to escape the radar.

Retail Week
John Ryan

After the successful launch of LOVE Life last summer, Waitrose have rolled out the second phase of the range that 20.20 defined the customer proposition and brand strategy for. LOVE Life You Count hits the shelves this week and offers customers lower fat versions and calorie controlled portions of their favourite breakfast, lunches, dinners and snacks. With colourful and clearly marked calorie counts on the front of the pack, it enables the customer to watch their weight and diet in an easy, accessible and tasty manner and offers another perspective on healthy eating.

20.20 Partner Mariann Wenckheim has been invited to speak at The 2nd European Home Improvement Forum taking place on 31 May – 1 June at Disney’s Newport Bay Club Convention Center, Paris. The event, hosted by EDRA and fediyma (the European Federation of DIY Manufacturers) will present an unmissable opportunity for representatives of the leading DIY companies to discuss the developments which are already changing and shaping the markets.


Mariann Wenckheim, partner and director at 20.20, delivered a keynote speech at the yearly retail conference of EFMI Business School in Nunspeet, Netherlands last week.

EFMI is a Dutch business school that focuses its research and executive programs entirely on management issues in the food industry and is affiliated with the University of Groningen.

The shortlist for next year’s Retail Week Awards were announced today and 20.20 were thrilled to see Hobbycraft shortlisted in the category of Store Design of the Year for the flagship store we worked on in, Nugent Shopping Park, Orpington.

Waitrose are launching LOVE life - a new range of delicious and nutritionally balanced foods - in stores nationwide from June 30th. 20.20 worked closely with the Waitrose team to develop the customer proposition, brand strategy and design direction for the new range.

Waitrose LOVE life
Pets at Home work wins DBA

20.20 attended the DBA Design Effectiveness Awards last night and were delighted to receive the Silver Award in the category of Retail Interiors, for our work with Pets at Home on their New Malden store in Surrey
The Design Effectiveness Awards recognise, reward and promote the integral role effective design plays in the creation of business growth. The role we have played in helping the New Malden flagship store increase revenue is undeniable with key figures post the redesign including:

pets at home
Miranda Nagalingam