Summer in the City
Yesterday 20.20 opened its doors and hosted an evening of insight and entertainment at our recently refurbished studio in Camden. It was an opportunity for us to thank our wonderful clients and celebrate an exciting ‘Summer in the City’ ahead.
We kicked off the event with a ‘Best in Show’ tour of Regent’s quarter in the West End, treating the group to a look round the new Whole Foods store, Hollister and Gilly Hicks amongst others. It was then back to the studio where other guests had already started to arrive for the festivities. A string quartet welcomed them along with a glass of something sparkly and a look round our new(ish) home that we had refurbished at the beginning of the year.
We were extremely privileged to have two fantastic speakers, firstly Rosie Boycott, Chair of the London Food Board. Rosie talked about her endeavours to help improve Londoners’ access to healthy, locally produced and affordable food through initiatives such as Capital Growth which pledges to help Londoners transform the capital by creating 2,012 new food growing spaces by the end of 2012.
Next was Peter Williams, who amongst his many guises, is also a non-executive director of ASOS which was his topic of conversation for the evening. He talked about how there is a generational shift in the way people are shopping now and gave his general observations on retailing and ecommerce. He ended with a video highlighting some amazing ASOS stats.
Nick Becker, Head of Event Production at Manchester City was due to speak but was unable to make it so kindly sent his presentation to our Client Director for sport & entertainment Michael Artis to show on his behalf. It demonstrated how City are extending the matchday experience and engaging fans through social media to help enhance the team’s motivation and ultimately their performance on the pitch. He ended with a world exclusive preview of the two elite premier hospitality spaces we are designing for the Premier League Champions.
20.20 partner Mariann Wenckheim, ended the speeches with a look towards what life will be like in the year 20.20 looking at ideas around gamification and how integrated technology will play part of our normal everyday lives and routine.
As well as the insightful part of the evening, there was plenty of other stuff going on to keep the guests occupied including a photo booth, spot the ball, giant connect four and a life-size cut out of Queen Elizabeth herself!
Watch out for a gallery of photos from the event to be uploaded very shortly