Düsseldorf's curated fashion destination

Karstadt

Truth

Germany’s favourite department store, Karstadt asked us to bring their brand essence to life across four floors of their Düsseldorf flagship. Based on the foundation of our work with the branding, VM, buying and implementation teams, the challenge was to design a modern and immersive destination for fashion that would attract new customers and increase visits from a loyal customer base.

Change

Karstadt were ready to assert their authority in style; so we transformed the store environment with strong retail theatre and emotive storytelling presentations throughout. With adjacencies anchored by wardrobe favourites and a curated range of premium and go-to basics, the new store concept conjures a vibrant atmosphere that inspires customers to shop a mix of global fashion houses, Germany’s favourite labels and Karstadt’s own brands.

Success

+ Dusseldorf store is outperforming the estate
+ Positioned Karstadt as a desirable partner for high-profile, new-to-Germany fashion brands