Building a gaming brand to rally behind
As the force behind some of the world’s best-loved gaming and entertainment platforms, The Workshop needed to articulate a culture that would inspire and align an international team of coders and creatives. They asked us to redefine their brand proposition and develop an identity that would represent their craftsman’s approach to technology.
After a series of collaborative strategic and creative workshops, we articulated The Workshop’s inventive nature and competitive edge in a unique brand proposition. Together, we created robust brand guidelines and a visual identity inspired by the draughtsman’s process, representing the behind-the-scenes graft that goes into the slickest gaming and entertainment products on the market today.
The Workshop launched in 2015