The Royal Oak

Arsenal Football Club

Truth

We have collaborated with Arsenal FC as a part of our on-going commitment to offer their fans some of the best hospitality spaces in the premier league.

This season we launched The Royal Oak, a new hospitality space that pays homage to one of the most important pubs in the club’s history.

The Royal Oak accommodates 2,000 match day guests, and marks a radical transformation of the former space into one that showcases the clubs rich heritage.

Change

We incorporated a range of historical features inspired by the original Royal Oak pub into the 1,400 m2 space. Victorian tiling, reeded glass and a brass top bar contribute to a premium, and authentic atmosphere.

Specially designed graphics tell the story of the original pub, and its significance to Arsenal Football Club. Our influence even extended to the creation of The Royal Oak’s very own ‘Founders Ale’ brand, an exclusive brew on sale to the patrons each match day.

Success

The Royal Oak opened in time to welcome its first fans for the start of the 2015/16 season.

“I was completely taken back by the redesign of the Royal Oak bar at the Emirates. What struck me was the amount of effort that had clearly gone into making this once soulless space into the kind of great bar that Arsenal fans deserve. 

With its luxurious claret tiling, it has the feel of a private members club mixed with a great English pub but most importantly of all, it makes you proud to be a Gunner. 

The design is steeped in Arsenal history and culture so there’s loads to look at, snug booths to sit in and the signposting of where to find everything - previously so poor - is now first class. 

Watching the world’s greatest team just got sweeter.”

- Royal Oak Season Ticket Holder