Part store, part music museum, part gig venue, the new Dr. Martens flagship is a hybrid concept sewn together with boot laces, speaker flex and safety pins.
The store at The Stables has been designed as an “experiential flagship,” with a smattering of Millennial-friendly features (including a GIF booth) and enough memorabilia to please music fans from any era.
We became aware of BMW Next100 whilst waiting for a train to a client meeting at Waterloo station. The now de-rigueur virtual reality experience was framed with a shiny futuristic podium and staff eager to get an Oculus headset over our ears. We didn’t have time to get involved, as our train was due to leave, but we walked away with a make-at-home cardboard VR box and a leaflet. If we had had time, we could have been whisked back home to Camden roundhouse in a brand new BMW i3 to visit the exhibition.
