Part store, part music museum, part gig venue, the new Dr. Martens flagship is a hybrid concept sewn together with boot laces, speaker flex and safety pins.
The store at The Stables has been designed as an “experiential flagship,” with a smattering of Millennial-friendly features (including a GIF booth) and enough memorabilia to please music fans from any era.
20.20 have been working with Halfords on a new store concept that opened last November in Derby.
Brought in by Elmwood who were working on the new brand 20.20 were asked to redesign the customer experience looking at improving the service offer and WeFit strategy as well as the look and feel of the store.
By now we’re used to the idea that ‘one day’ our fridges might be so clever they’ll stock themselves, communicating directly with supermarkets behind the scenes so we never have to make a run for Tesco Express in our pyjama bottoms again.
This lovely card marks (just over) one year since we started working with the team at Kiddicare. All ten concept stores are now open for business, and they are not the only new sources of pride and joy; the teams have also welcomed three new arrivals since beginning the project, baby Dolly, baby Harrison and baby Beatrice.