On the 26th September 2012 baby specialist Kiddicare opened the first of ten new superstores in Nottingham’s Castle Marina Retail Park, marking the first time a pure-play has made the radical transition from e-commerce to cross-channel model. .
20.20 worked closely with Kiddicare’s brand director and creative team to create a store experience that uses retail theatre to bring to life the adventure and joy of having a baby
The site has been redesigned to appeal to fashion conscious mums and children, and the customer journey has been optimised to improve multi channel sales. The site is one of the first to provide an integrated social and ecommerce experience.
The site has been rolled out to Italy, Spain, Portugal and Holland.
Prenatal’s website is the final channel to have been updated with 20.20’s brand, following the success of the redesigned stores and catalogue.
20.20 were delighted to be able to celebrate our latest work in the fashion and department store sector with a selection of our clients on Friday morning at a breakfast we hosted in the revamped beauty hall of the eclectic London shopping emporium, Liberty.