With less than a week to go until Christmas, Oxford Street retailers are fighting hard for their share of the Christmas shopping pie - so we took a trip to see which retailers had best captured the Christmas spirit in their windows.
It was clear to see that Selfridges, John Lewis and Liberty have shoppers stopping in their tracks to take in their displays.
Above, for 20.20, working with Liberty on the new Beauty Hall was as much of a theatre production as it was a retail design.
Sanela Lazic, wrote the following article for Retail Focus, June 2012 issue.
In the same way that fashion shows are about capturing the audience, department stores are about engaging your guests. In a sophisticated marketplace there is no longer any room for the obvious. This is the time to be bold and beautiful, says Sanela Lazic, client director for fashion at 20.20.
It was celebrations all round last night as Liberty and 20.20 scooped the Marketing Week Engage Award in the category of design for the refurbished Beauty Hall that opened last Summer.
The category awards projects that have grown the business, increased engagement or added value for the customer through design based innovations. Competition was tough with the shortlist including global brands such as British Airways and Toni & Guy, making the win that much more resounding.
The success of etailer Amazon is well documented and according to the latest set of figures published for the online giant, it looks set to continue. The latest edition of Retail Week looks at Amazon’s ‘relentless expansion’ and explores how fellow online and offline retailers can best compete.
20.20 were delighted to be able to celebrate our latest work in the fashion and department store sector with a selection of our clients on Friday morning at a breakfast we hosted in the revamped beauty hall of the eclectic London shopping emporium, Liberty.
Eclectic department store Liberty will double the size of its beauty offer this year with the help of their friends at 20.20.
We previously worked with Liberty when we designed the former beauty hall on Regent Street and thus have a a deep understanding of the brand and exactly what Liberty stand for so were delighted to be asked once again to design this new beauty emporium, which is set to open in June 2011.