On the 26th September 2012 baby specialist Kiddicare opened the first of ten new superstores in Nottingham’s Castle Marina Retail Park, marking the first time a pure-play has made the radical transition from e-commerce to cross-channel model. .

20.20 worked closely with Kiddicare’s brand director and creative team to create a store experience that uses retail theatre to bring to life the adventure and joy of having a baby

store design
design agency

Petersham Nurseries is a swish horticultural lifestyle shop which opened its second site in Covent Garden this autumn. Launching in two phases, the shop, deli, wine cellar and florist are already open for business, with a bar and two restaurants hot on their heels.

Nicole Wilson
GardeningPetersham NurseriesTrendslondongreenhouse plantsdesignCustomer Experience

As the world’s largest ever Lego store, the Leicester Square flagship has hosted expectant queues of tourists and enthusiasts since first opening its doors in November. We went along to see how the new store is settling in.

Nicole Wilson
LegoLego StoreLeicester SquarelondonretailBest PracticeStore tour

Here at 20.20, we are becoming increasingly convinced that the best part of Christmas is November. The shoppers are still civil, the adverts are still novel, the tunes have yet to cloy and the spiced lattes have yet to curdle. Also, London looks like the above.

So, we thought it was probably the perfect opportunity for a little early-bird look at this year’s Christmas windows.

Nicole Wilson
design consultancylondonOxford StreetChristmas Windows

20.20 were delighted to be able to celebrate our latest work in the fashion and department store sector with a selection of our clients on Friday morning at a breakfast we hosted in the revamped beauty hall of the eclectic London shopping emporium, Liberty.


Miranda Nagalingam
Libertydesign agencylondon20.20liberty beautyliberty design agency
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