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Working closely with 20.20 to develop and define the brand, the guidelines, tone of voice and its visual language, the lingerie and sex-toy retailer Ann Summers have this week gone public about their plans to unveil their new-look brand later this year. 20.20 helped to develop the very bold premise of “We sell orgasms” - a statement of undeniable intent which will now be put in front of the Ann Summers customer as a guarantee to help: “unleash your sexual confidence”.

Ann Summers
brand
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