Above, for 20.20, working with Liberty on the new Beauty Hall was as much of a theatre production as it was a retail design.
Sanela Lazic, wrote the following article for Retail Focus, June 2012 issue.
In the same way that fashion shows are about capturing the audience, department stores are about engaging your guests. In a sophisticated marketplace there is no longer any room for the obvious. This is the time to be bold and beautiful, says Sanela Lazic, client director for fashion at 20.20.