German brand Strauss Innovation, established in 1902, has just launched a concept store in Leipzig to showcase its new brand proposition and store experience.
CEO, Paula Minowa with her team embarked to reinvent the brand in order to make it more relevant to both new and existing customers. 20.20 have worked closely - and bilingually - with the Strauss team to help define, articulate and visualise their brand and store proposition. The outcome needed to be true to the brand’s DNA and unique to the German market.
Somerset House, Fashion Week, Monday afternoon. You’d think it was a public holiday, with dozens of people milling around. We all walk purposefully, looking busy and alert. Nonchalant and happening, our steps are perfectly timed to the soundtrack of cameras clicking.