Monthly Archives: August 2017

Arsenal Football Club

Truth Arsenal FC were experiencing issues of ownership over their beloved club crest – so they asked us to design an alternative to properly protect its use and application. With their historic move to the Emirates in the pipeline, we recognized that this project meant more than a new badge; Arsenal needed a next generation […]

Liverpool Football Club

Truth When Liverpool FC charged us with refurbishing three adjoining hospitality spaces in Anfield’s iconic Centenary Stand, we saw an opportunity to create a suite of rooms embedded with global stories. In honor of the Club’s identity as the World’s Greatest Football Family, we wanted these spaces to feel like home to everyone, whether coming […]

Pets at Home

Truth Pets at Home approached us to create a brand proposition and identity that would help them stand out in competitive edge-of-town retail parks. They needed a brand that would balance value and experience with character and personality; one that would position Pets at Home as a specialist to regain the market share they had […]


Truth Having been the go-to destination for parents on the high street for generations, Mothercare’s estate was looking tired. They approached 20.20 to revitalise their store design and improve the shopping experience for families, new mums and parents-to-be, in support of fundamental changes to service and product being led by the business. Our concept had […]

Good & Proper

We wanted to define how people experience the Good & Proper brand from entering the space through to leaving with their tea.

Abbey Road Studios

Truth Abbey Road Studios has been at the epicentre of the UK’s music industry for over 80 years. When the iconic recording studio approached 20.20, its distinctive brand was being diluted by inconsistent execution within a portfolio of EMI assets – and failing to deliver on its creative promise. Abbey Road was caught in the […]