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20.20 announced as brand identity designers for AMEX’s “Pay with Bank Transfer”

20.20 were approached by AMEX to help them move into the open banking space with the launch of its Pay with Bank Transfer banking innovation.

This eCommerce offering enables current account holders at UK banks to pay for purchases online directly from their bank accounts.

Reflecting the ever-changing options for paying online, Pay with Bank Transfer is a real time payment option giving customers more flexibility to pay whilst benefitting from bank-level data security.

As a new player in the open banking market, our identity encompasses the concepts of simplicity, speed and security whilst standing out from its competitors.

We created the customer journey strategy for merchants and consumers then implemented designs across mobile, desktop and tablet view as well as merchandise, signage and marketing collateral.

AMEX have struck deals with eCommerce merchants such as Thai Airways and Hays Travel and will continue to roll out the option across additional sites throughout 2020.

Click the video below to see our identity in action.

AMEX ‘Pay with Bank Transfer’ User Experience Video from 20.20 on Vimeo.

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