Author Archives: 20.20

Customer Experience – Week 28

This week in retail, car brand Citroën are helping more people to enjoy the road with a pair of £90 anti-car sickness glasses, available in their online lifestyle store. In leisure, VR could be the answer to your fear of heights. We hope these insights inspire your business to think differently about your own customer […]


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Truth Arçelik is a Turkish white goods manufacturer and retailer, producing a range of products under global brand names including Beko and Grundig. For many locations in Turkey, the local Arçelik dealership is a centre for the community with long-lasting customer relationships. The business asked us to share their journey towards Omnichannel retail in a […]

Customer Experience – Week 20

  This week in retail, M&S has temporarily rebranded itself as Markle and Sparkle in celebration of the Royal Wedding, and Zara has opened a super high-tech store in Westfield Stratford city. In leisure, Get A Drip IV drip pop up is opening in Shoreditch just in time for the summer and Johnnie Walker offers […]

Ann Summers

Truth Attitudes towards sexuality have changed dramatically since Ann Summers launched over 30 years ago. When the UK’s leading erotic retailer challenged us to re-articulate their brand in a way that would resonate with modern women, we knew that getting a female perspective on sex was key. Change Working closely with the Ann Summers board, […]

Fortnum & Mason

Truth Iconic British department store, Fortnum & Mason appointed 20.20 to create an indulgent new destination for jewellery in London. Launched in collaboration with British design platform Rock Vault, the new department aspired to showcase the creativity and protect the longevity of a specialist modern industry. The challenge was to present a curated edit of […]

Manchester City Football Club

Truth Manchester City FC has an active interest in the community it serves and is committed to the remarkable ambition of creating a ‘better East Manchester’. When 20.20 were appointed to redesign the hospitality spaces offered by the club, we recognised that we needed to engage fans in the heritage of Manchester City FC, and […]

Early Learning Centre

Truth After working with Mothercare on the design of their new stores, we had the opportunity to further collaborate with them on the Early Learning Centre brand. We had to imagine how the ELC brand could be incorporated into the roll out of Mothercare’s new stores. The brand needed to stand out as a destination […]