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CX Weekly


Airbnb announces new “Adventures” proposition, offering multi-day guided tour packages for small groups. 
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Mailchimp launches a microsite with content curated for entrepreneurs. 
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Targeted content gets clever: when can suppressing ads and offers become more engaging than sending them? 
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This supermarket has made their plastic bags as embarrassing as possible to put customers off single-use plastics. 
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John Lewis use VR to help customers imagine furniture in their own homes. 
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Aldi enters the Chinese market with a new store format and a dine-in ready meals department. 
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50% of shoppers worldwide will be using digital wallets by 2024.
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