Category Archives: Experience

Whether they’re hosted on the high street, on a cruise ship, in stadia or online, successful brand experiences need to earn (and reward) customers’ attention, time, effort and money. Every experience is an opportunity for a brand to orchestrate the moments that matter as part of an effective omnichannel journey.


Truth Viennese department store, Steffl challenged us to transform the first floor of their iconic flagship into the most desirable intimate apparel destination in Austria. This premium space needed to reflect the city’s creativity, architecture and culture; the building’s connection to Mozart; a passionate brand proposition and the customers’ voracious appetite for luxury labels. Locals […]

Manchester City Football Club

Truth Manchester City FC has an active interest in the community it serves and is committed to the remarkable ambition of creating a ‘better East Manchester’. When 20.20 were appointed to redesign the hospitality spaces offered by the club, we recognised that we needed to engage fans in the heritage of Manchester City FC, and […]

Early Learning Centre

Truth After working with Mothercare on the design of their new stores, we had the opportunity to further collaborate with them on the Early Learning Centre brand. We had to imagine how the ELC brand could be incorporated into the roll out of Mothercare’s new stores. The brand needed to stand out as a destination […]

Liverpool Football Club

Truth When Liverpool FC charged us with refurbishing three adjoining hospitality spaces in Anfield’s iconic Centenary Stand, we saw an opportunity to create a suite of rooms embedded with global stories. In honor of the Club’s identity as the World’s Greatest Football Family, we wanted these spaces to feel like home to everyone, whether coming […]

Pets at Home

Truth Pets at Home approached us to create a brand proposition and identity that would help them stand out in competitive edge-of-town retail parks. They needed a brand that would balance value and experience with character and personality; one that would position Pets at Home as a specialist to regain the market share they had […]


Truth Luxury London emporium, Liberty is known and trusted the world over for its unique and democratic edit of the most desirable brands. When Liberty approached 20.20 for help redesigning their expanded Beauty Hall, our team understood that a building as theatrical as Liberty required an equally dramatic design story inspired by the brand’s heritage. […]


Truth Having been the go-to destination for parents on the high street for generations, Mothercare’s estate was looking tired. They approached 20.20 to revitalise their store design and improve the shopping experience for families, new mums and parents-to-be, in support of fundamental changes to service and product being led by the business. Our concept had […]

Good & Proper

We wanted to define how people experience the Good & Proper brand from entering the space through to leaving with their tea.


Truth Hobbycraft approached us to create a brand and retail experience just as the revival trend for crafting was building momentum in austerity Britain. We understood that to capture their share of this new market and to differentiate Hobbycraft from supermarkets and online stores, the new brand experience had to showcase the process of crafting, […]