Category Archives: Identity

This is no beauty parade; your identity is there to aid recognition and strengthen bonds. It’s the translation of everything a brand stands for into something that incites an emotional response – rallying internal teams behind their flag and uniting customers, fans and followers in the real world.


Truth European mother-and-child retailer Prénatal approached 20.20 to help redefine their brand and create a relevant multichannel shopping experience for 21st century mums. We put the ‘New Mother and Child’ at the heart of the brand, helping Prénatal to focus on the needs and decision-making processes of modern mums. Change We created a fresh retail […]