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CX Weekly 27 October 2019

Stories

Burberry has launched its first video game ‘B Bounce’ featuring a Burberry-clad deer.
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For the 2020 NFL season, 49ers fans can purchase all-inclusive tickets with food and drinks included.
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Tesco is taking its Finest brand to launch pop-up eateries across the UK leading up to Christmas.
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Adidas LDN flagship combines digital innovation and unique shopping experiences.
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Premier Inn is hosting Pillow Fight Clubs across the UK using 300,000 old pillows.
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Statistic

UK retailers’ store profit margins have halved in the last 8 years.
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