Jim is the Managing Director of 20.20 and has led the business since January 2004. He has helped orchestrate the business’s growth as a leading European strategic design consultancy, specialising in retail and leisure. Jim oversees the development of the firm’s strategy, offer and people – developing and expanding the business focus to new sectors. Building on 20.20’s reputation for ensuring clients’ commercial objectives is achieved by giving customers a better, more meaningful and personalized experience. Jim also serves as a client director on accounts and has a real expertise in powerful retail brands and experiences. His more recent clients have included Arsenal Football Club, American Express, Nissan Motors Europe, Ann Summers, Pets at Home, Hobbycraft and Nokia. He joined the business in August 1996 as director of brand and communications and was responsible for the rebranding of Sainsbury’s Supermarkets in 1999 and its implementation across the UK. Prior to joining Jim specialised in major brand identity programmes and led the Saab dealership rebranding project in Europe and Mitsubishi Motor’s global identity and showroom programme. A regular contributor to periodicals and speaker at conferences. Jim is currently President of the Design Business Association, where he is a spokesperson for the industry, focussing on the effectiveness of design in society and the global power of design thinking in business today.