ODEON and 20.20 create the ultimate cinema experience for their jewel-in-the-crown venue
31st December 2018
On 20th December 2018, London’s iconic ODEON Luxe Leicester Square cinema reopened after a 12 month total renovation of this historic flagship building.
20.20 was commissioned to design and create a future-forward cinema experience that celebrates the brand’s heritage in the most glamorous cinema in the ODEON estate. The refurbishment builds on the success of our Luxe concept which has been rolled out across UK and Europe.
ODEON Luxe Leicester Square is the UK’s first Dolby CinemaTM, combining ODEON Luxe decadence with state-of-the-art screening technology.
Since opening in 1937, ODEON Luxe Leicester Square has been a world-renowned icon in cinema, so it was important for 20.20 to capture the elegance of the 30s and make it relevant and exciting for the film fans of today and tomorrow.
20.20 designed signature spaces in the cinema, including the foyer and ‘Oscar’s Bar’, which has been rolled out across Luxe cinemas and can be seen in its most authentic form here, elevating the food and beverage offer.
The design combines the cinema’s original features with modern everyday luxury, coming to life through innovative interior design and environmental storytelling.
ODEON Luxe Leicester Square is a guest-orientated destination where the holistic experience amplifies founder, Oscar Deutsch’s original intention for the brand – to Entertain Our Nation.
Here are a few images from its reopening.