New concept re-energises Pure Gym

20.20 are pleased to share the newly-refurbished Pure Gym at Southampton Central.

We’ve been working with Pure Gym since March 2018 to create a welcoming and dynamic concept. The concept needed to embrace the brand and inspire members to get moving.

The gym layout has been re-imagined to define a destination space for each gym activity, enriched by a brand new Pure Gym personality and renewed brand presence.

Here’s a video of Pure Gym in action:

Pure Gym Southampton Central from 20.20 on Vimeo.


For more 20.20 news, take a look at our latest work for Arsenal, Dial Square

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