Well it’s 2020… in a series of posts we are celebrating 20 ground breaking projects and insights. No1 Arsenalisation

In 2002 we first explored the cult and religion of football, through the development of Arsenal’s new badge and stadium experience. The importance of understanding and involving your community in the development of your brand has never diminished, but is often forgotten. Arsenal’s badge has stood the test of time because it answered the needs of future media, but most importantly celebrated the religion of football.