Guest experience with a TUI smile
Ready to catch the post-pandemic travel wave, Marella asked us to design three new hospitality spaces for the cruise line’s latest and largest flagship - The Marella Voyager.
As Voyager marked our seventh vessel working with Marella, these offers needed to not only wow guests but also feel cohesive with our already-designed hospitality concepts selected for the ship.
Inspired by the playfully iconic TUI smile, we wanted to push boundaries when it came to guest experience.
Tasked with creating a nightclub & casino, a day-to-night lounge bar and the ship's second largest inclusive restaurant, we began exploring each space’s unique naming, proposition and narrative. With influences spanning from 1980s nightlife to the vibrant destinations found along Voyager’s travel itinerary, we delved into the feelings we wanted to capture through our design choices.
We weaved this thinking seamlessly through each space through materiality, interior planning and graphic application. Leaning into our cruise expertise, we ensured that guest comfort & safety were at the forefront of our design, as well as increasing operational efficiency and ease for crew.
Marella Voyager set sail this summer for the very first time.
On board, guests can now delight in the cultural offerings of The Arts House, have the best neon nights at The Electric Rooms, or graze from one of the eight new branded street food style offers in The Kitchens. Both The Electric rooms and The Arts House were shortlisted in the Cruise Ship Interiors 2023 Awards, with The Electric Rooms taking home “Best Public Space" in the "Large Ship" category.
Our work on Marella Voyager brings the total number of hospitality concepts created by us across Marella’s fleet to over twenty.
