ODEON – A Little More Luxury
ODEON needed a fresh campaign to celebrate their existing Luxe cinemas and launch new Luxe sites across their European estate.
The concept needed to translate simply across Europe and showcase the emotive power of cinema. It also needed to show off all the in-cinema benefits that sets a Luxe experience apart, from brilliant F&B to roomy recliner seats and the best in-screen technology.
We developed a creative concept called “A Little More” which focuses on the trade-up experience of a Luxe cinema (without sounding overly exclusive). Our kaleidoscope-inspired creative helps us to paint a bigger picture, bringing all the individual touch points that are elevated in a Luxe cinema together.
We created a toolkit for the campaign that helped ODEON Cinema Group brands to adapt the format, colours and copy to meet their market’s needs. The creative had a successful premier for the launch of Filmstaden Uppsala Luxe in Sweden.
