Rethinking Convenience
Truth
MPK Garages are one of the top PFS (petrol forecourt services) operators in the UK.
With their existing supermarket partnership coming to an end and MPKG taking the stores into their own hands, they approached us to create a new convenience brand to roll out across their 29 forecourt sites.
No longer tied to a generic convenience format, MPKG had the opportunity to re-think forecourt retailing in the UK
Change
Through open and collaborative workshops, we defined the vision, mission, values and name to create a truly unique, community-first convenience brand.
Committed to providing everyday essentials, freshly prepared meals and regional favourites – actively supporting the local economy by championing local producers – the Pop-In daily brand and identity was created to reflect this promise and resonate with the community.
A warm and approachable style was adopted by introducing a smile into the brand mark. Quality cues came through in materials and the colour palette developed to reflect freshness and value.
