Change

Together, 20.20 and UGG created a new look with a host of Californian influences. Instead of its traditional colour scheme, a richer colour palette was chosen to capture the essence of the West Coast.

It was key for 20.20 to create memorable moments throughout the store to celebrate the UGG brand and its heritage.

The“poolside,” located at the heart of the store allows shoppers to try on shoes in a relaxing environment. Texturally-rich materials and playful colours are used in the kid’s area with child-friendly customised seating.

Graphic communications and digital innovations come to life in store as the brand appeals to a younger, tech savvy generation.