Waterfront Street Kitchen & Bar
The Waterfront is a brand-new dining experience and a key part of ExCeL London’s growing entertainment district, Immerse LDN. Levy Restaurant Group tasked 20.20 with creating a brand that would reflect the energy and location of this vibrant street food destination.
Inspired by the historic importance of the London Docklands, the international influence of nearby City Airport and a fresh street food offer, we set out to create a unique visual identity. Our graphics needed to work successfully on the building and window glazing as well as menus, table settings, screens and uniforms.
With references to reflections on the water and the location’s industrial backdrop, the branding contrasts confident colour and the pace of London with the cool serenity of a riverside setting. The Waterfront Street Kitchen and Bar is now open 7 days a week, with a fresh identity that appeals to the local community as well as Immerse LDN visitors, exhibitors and employees.
