Giving innovative technology a real brand voice
Truth
Guided Knowledge is a pioneering technology in next-generation wearables.
Created by a team of scientists, engineers, biomechanists and mathematicians, the Guided Knowledge platform uses innovative motion capture technology to deliver real-time data insight.
Guided Knowledge came to us with a top-notch product, but no brand story. We came on board to help them articulate the business to investors, colleagues, clients and customers.
Change
We went to Guided Knowledge HQ and held leadership workshop sessions to determine the brand’s mission, vision and values. From this, we identified Guided Knowledge’s new unified business purpose and proposition.
We injected new life and a sense of purpose to the aesthetic of the brand by co-creating the creative look and feel, tone of voice and brand attitude.
We created a visual sense of movement in the brand to encapsulate the spirit of the product and bring Guided Knowledge to life across the website, app and marketing communications.
Collaboratively we developed an investors pack for Guided Knowledge to build brand trust and sell the story to the world with an authentic and authoritative brand voice.
Success
+ Since our collaboration, Guided Knowledge have won Best Seed Funded Business in the Sports Technology Start-ups Awards 2019.
+ We were asked to create a sports-specific product and sub-brand for Guided Knowledge for the golf market
