Jim is the Managing Director and co-owner of 20.20. He has led the business since January 2004 and helped orchestrate the agency's transformation into an international consultancy specialising in brand and leisure experiences.

Jim believes that a deep understanding of how people behave sets the pace and ambition for organisations across the globe – building on 20.20’s reputation for making our clients’ businesses more social, more successful and more sustainable.

With over 30 years of experience in brand and strategic design consulting, Jim has worked across many industry sectors, concentrating on retail, entertainment, hospitality, global automotive and consumer services. 

At 20.20, Jim is renowned for the repositioning and rebranding of Sainsbury’sSupermarkets in 2001, the brand strategy and badge design for Arsenal FC in2002, and the repositioning of Orange (mobile) retail stores in the UK in 2004.

Jim has been instrumental in winning and developing client relationships with a host of global clients, including American Express, TUI Travel, Nissan, Austrian Post, Belgian Rail, Extra (KSA), Ferrari (Italy), Honey Birdette(Australia), Konzum(Croatia), TACC (Kenya) and Zadina (UAE). Alongside a stellar UK client list including Hobbycraft, Hotel Chocolat, MagnetKitchens andPets at Home. Jim has led several strategic masterplanning projects in culture and travel sectors, which include the V&A, Glasgow Museums, St Pancras Station, Edinburgh Airport and Gatwick Airport.

As President of the Design Business Association (2014-2018), a DBA Board Member and a fellow of the RSA, Jim continues to be an advocate of the UK design industry, focusing on the effectiveness of design in society and the global power of design strategy in business today.

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Jon is Executive Creative Director and co-owner at 20.20, responsible for setting the vision and direction of our creative practices and projects. He is a powerful advocate of our collaborative, strategy-first approach.

One of his proudest projects has been the ‘Arsenalisation’ of Emirates Stadium over the last 15 years, from creating the masterplan of the fan experience to overseeing the design of every world-leading hospitality experience at the club.

His expertise in developing successful fan engagement and brand experiences has allowed Jon to lead amazing projects on both sides of the Atlantic. From Manchester City FC, Liverpool FC, Wembley Stadium and London Stadium to Churchill Downs Racetrack in Kentucky and the Scotiabank Arena in Toronto. He has been responsible for changing Ascot Racecourse’s approach to hospitality with the On5 restaurant; re-branded the Epsom Derby; worked with the AO Arenaon their strategic masterplanning and refurbishment and much, much more.

Outside of Sports, Jon has led projects in Cinema with Everyman and ODEON, creating first concepts and flagship destinations. In retail, where 20.20 began their journey, Jon defined compelling new brand platforms for Kingfisher B&Q, Three Mobile, and affordable fitness experts PureGym.

Jon is an enthusiastic speaker, judge and mentor within the design industry.

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Vaughan became our Head of Graphics in 2015. With 18 years of experience, he is responsible for the creative integrity of our brand, communication and digital projects.

A specialist in sports stadia and entertainment arenas, Vaughan has been a major contributor to the ‘Arsenalisation’ of Emirates Stadium, creating concourse graphics to celebrate special fan moments and the graphic language for seven unique hospitality spaces in the award-winning Club Level. He has led design concepts for The Wing at Silverstone Racetrack, Liverpool FC, Epsom Downs Racecourse, AO Arena and Wembley Stadium. 

Vaughan is an expert at developing new brand identities and communication hierarchies to boost brand recognition and consistency. He led the team in creating a new brand and identity for the Epsom Derby; sports innovator Guided Knowledge; the launch campaign for ODEON’s flagship cinema in Leicester Square and the TUI MarellaCruises fleet. 

His retail experience includes major in-store communication (digital and physical) evolutions for Austrian Post, United Health Group in the USA and DIY retailers OBI and B&Q.

Vaughan has a talent for inspiring clients to be more ambitious and aligned while exceeding the practical expectations of fans, guests and customers. 

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With over 15 years of experience in the sports and leisure industry, Hollie is an expert at solving conceptual design, flow and planning challenges with imagination and sensitivity.

Hollie leads our interiors team to deliver award-winning work that aligns commercial ambition and operational needs with customer demands. Decisive and proactive, she’s adept at developing design strategy and masterplanning guidance to set new benchmarks in hospitality.

Hollie heads up our creative team for TUI Cruises, contributing to beautiful,practical spaces across their river and ocean cruise offers. Other 20.20 clients include The London Stadium, Ascot and Newcastle United FC, as well as Scotiabank Arena, Churchill Downs and Austrian Post.

Hollie holds a BA (Hons) in Interior Architecture and Design from Middlesex University.

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Emma joined 20.20 in 2011 as an Account Director. Her background is in corporate branding with a focus on retail and service provider brands.

Since joining the business, Emma has successfully nurtured many long-term client relationships and managed projects across multiple disciplines and sectors.

Projects include; brand development, digital solutions and stadia design for Liverpool Football Club; retail brand development, store design and communications for Three Mobile, V&D in the Netherlands, Viennese Department Store Steffl, Smyk & Cool Club in Poland and Strauss in Germany;

Plus retail design, in-store communications and digital solutions for TUI Travel and Maplin; and brand identity programmes for the UK’s largest fitness brand PureGym and new tech innovation brand Guided Knowledge.

Alan joined us in 2007 as an Account Director. Since then, he has steered our team and our clients through some of our highest-profile projects, managing strategy and creative to deliver on time and on budget.

Alan has led 20.20’s work for Nissan Motors since 2012, guiding our retail pilot concept through design, development and eventual rollout to 2500 European sites, as well as working with them on an ambitious vision for the future of retail in their network.

He has managed global rebranding and customer experience projects for American Express Foreign Exchange Services, and electronics and travel retailers eXtra and Al Tayyar in KSA. He also heads up our partnership with TUIUK, overseeing the transformation of guest experiences on their popular Marella Cruise fleet and their premium Portuguese River Cruise, Alma. 

Alan has an eye for detail and knack for bringing client and project teams together behind a single vision. In sports, he has expertly managed the implementation of premium hospitality spaces for Arsenal’s Emirates Stadium, Wembley Stadium, Aston Villa FC, Newcastle United FC and Brighton & Hove Albion FC. 

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Nicole’s background in brand strategy and copywriting have collided beautifully into the Narrative Director role at 20.20.  

Nicole is a true customer advocate with an incredible knack for bringing strategic insights to life and unlocking the power of language to make brand experiences simpler and more rewarding.

Nicole helps our clients to craft impactful brand communications and create compelling propositions to attract new fans and customers.

She has been responsible for leading strategic direction in sports, leisure and hospitality with 20.20 over the last 10+ years, with an enriching four-year hiatus as a senior copywriter for tech startups in energy and mental health.

Her 20.20 clients include Arsenal FC, Ascot, ODEON, Wembley, TUI, Barbican, Three and Liverpool FC.

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Ashley Macfarlane is a Design Director with over two decades of experience in concept development, detail design, project and design management. She has a wealth of onsite knowledge and an in-depth understanding of the build process.

During her career, Ashley has worked for numerous highly regarded agencies in both full-time and freelance capacities. Creating effective, inspirational design solutions for brands including Galeries Lafayette, Virgin Holidays, Fenwick, John Lewis, Selfridges, V&A Museum, Brown Thomas, Fortnum & Mason, Whistles and Nike.

Since joining our team in 2021, she has led design on several premium hospitality, stadia, leisure and retail projects for clients such as Aston Villa FC, Nissan, The Jockey Club, Arsenal FC, Hotel Chocolat, TUI, and ASM. Ashley is known for her ability to manage complex projects and collaborate effectively with colleagues and clients. Her attention to detail ensures that every project she works on is delivered to the highest standard.

Ashley is passionate about creating beautiful and functional spaces with people in mind. She holds a BA (Hons) in Interior Design from the Glasgow School of Art.

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Natasha is an exceptional Design Director with over a decade of Interiors experience under her belt.

From concept to implementation, Natasha is adept at building the relationship between customers and brands through elevated and memorable hospitality experiences.

Since joining 20.20 in 2015, Natasha has delivered award-winning spaces across the cruise, retail and hospitality sectors. Her practical, beautiful and dynamic design concepts can be seen at Brighton & Hove Albion FC, AO Arena, Emirates Stadium, TUI Marella Cruise Ships, Aston Villa FC, CostaCoffee and UGG shops across Europe.

Organised and dedicated, she is a true team player and enjoys weaving storytelling into interiors to make guest experiences more relevant and resonant. Natasha has aBA Hons in Interior Architecture and Design from Nottingham Trent University.

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Felcia is an accomplished Account Manager on our Client Services Team. Leveraging her proactive nature and her broad strategic experience, she has led high-profile brand, retail and hospitality projects at 20.20, including Costa Coffee, ODEON, Oatis, Argos and Three.

Before joining 20.20, Felcia was an Account Manager at FITCH Hong Kong. She managed design and installation projects in the hospitality sector with clients including InterContinental and Accor Group. She also led concept design projects for clients like L’Oreal Luxe, P&G and LVMH Moet Hennessy in the global travel retail sector.  

Felcia is detail-oriented and collaborative by nature. She’s passionate about food and fashion, and she holds a BSc in Business and Management from Aston University.

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Iza joined us at the end of 2022 as a graphic designer & illustrator with a unique perspective and over a decade of industry experience.

Iza’s an expert at breathing new life into retail and hospitality experiences through environmental and editorial graphics, icon design and brand identities.

Her previous work includes delivering creative concepts and murals for IBM’s offices in Poland as well as elevating the customer experience in Gap’s flagship stores across Europe. At 20.20, she has delivered beautiful and impactful graphics for key clients like The Jockey Club, AO Arena and TUICruises.

Iza graduated from the Academy of Fine Arts in Wrocław, Poland with an MA degree in Graphic Design. Alongside her design work, Iza is a keen painter. Her piece ‘Some of My Friends’ was featured in the prestigious Royal Academy Summer Exhibition in 2017.

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With a background in advertising and art direction, Juan specialises in conceptual design and creative problem-solving across entertainment, sports and retail. He has created memorable marketing campaigns and brand identities for household names in Argentina and the UK, including work for Mountain Warehouse and Animal.

Since joining the 20.20 team, Juan has made an impact on a range of exciting leisure, retail, F&B and stadium hospitality projects, including graphics and branding for The Jockey Club, Costa Coffee, Everton FC, Oatis, Olympia and Aston Villa FC.

Juan holds a BA in Graphic Design from the Universidad de Buenos Aires and a further diploma in Art Direction from the Asociación Argentina de Publicidad.

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After a decade of working in hospitality, Ieva followed her passion and retrained, joining us as an Interior Designer in 2022. Having worked in well-loved venues across London, she’s seen first-hand how important functional, sustainable, and beautiful design is to every customer journey and employee experience.  

She believes in pushing the boundaries of human-centred design in interesting and unique ways – not only through the built environment, but also through multi-sensory concepts. Since joining 20.20, she has designed compelling and creative interiors for Lord’s Cricket Ground, and supported the design on projects including TUI Marella Cruises, Costa Coffee, Levy UK and Brighton& Hove Albion FC.

Ieva’s writing ‘Beauty of the Stateless Mind’ was selected for the 2022 Interior Educators Award for the most innovative, well-researched and critically informed dissertation. Her work was among the top seven dissertations nationwide and was displayed at The National Awards Exhibition at the OXO Gallery. 

Ievgraduated from Middlesex University with a first in Interior Architecture and Design (BA Hons).

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